This presentation delivers 24 thought-provoking advertising, digital and design agency brand positions to help position agencies for growth. It's a simple proposition. Advertising, digital and design agencies must create brand differentiation by owning a distinctive brand positioning in order to win at new business.
- 1. 24 Advertising Agency Brand Positionings That Will Win You
New Business
2. These 24 Agency Positionings Are Part Of The Three Part Blog
Series How To Position An Advertising Agency. Check Out The Full
Series At:PeterLevitan.com 3. What Do I Know About Positioning
& New Business?I spent 16 years at Saatchi & Saatchi New
York and London running business development and managing Fortune
500 accounts.I was CEO of Citrus, a full-service advertising agency
in Portland. Our clients included: Nike, Dr. Martens, Harrahs,
Legalzoom, Montana Lottery and the U.N. I was founder and CEO of
two successful Internet startups. (Microsoft bought one.)I run an
international advertising agency new business consulting practice
that helps agencies position and market themselves for growth. 4.
It Is Time For Your Agency To Have A Brand Position That Stands
Out. Prospective Clients need To Know How You Are Different From
The Other 4,000 Agencies.The Good News Is That Your Competition
Isnt Very Distinctive. 5. Here Is How 20 Agencies Say They Are
Different From You. (I didnt make this up.)1.Were all about being
good. We do good work. Were good to work with. We have a bunch of
good people and we bring good ideas to our good clients.1.We
approach integration differently than others.2.More strategic than
other agencies in our niche.3.Nimble.4.Nimble and consultative.5.We
sell ourselves as more nimble than the rest.6.While it sounds
simple, what sets us apart is our commitment to client service no
matter who the client or whatever the task.7.Big city creative,
small town prices.8.Weve become more marketing agnostic. We move
fast. We take risks. We focus on getting it right, not being
right.9.Our experience and skill set is unique. 6. And, We are 11.
Smart people. 12. Smarter. Nicer. Cheaper. 13. Our agency has been
around over 60 yearsexperience is our main selling point. 14.
Superior service, resulting from senior-staff involvement, face
time with clients and status reporting. 15. Our thinking and work
are more effective. 16. Our culture is not the traditional silo
approach to the way our company operates. We are not that
traditional old school agency. 11. We are not a traditional
agencywe are a hybrid. 11. Different infrastructure. 11. Smart
strategy, distinctive design. 12. Strategy focus.Source: Fuel Lines
243 Ad Agencies State How They Are Different From The Rest For New
Business 7. The 24 Agency Positionings There Are More Iterations.
But 24 Is A Nice Round Number. 8. Lets Start With The Most Used
(Over-Used*) Agency PositioningWe Are Creative1. We are
storytellers. 1. We design and grow brands. 2. Our work breaks
through clutter. 3. We really are creative we mean it! Ask to see
our Clios, Lions, D&ADs, ADDYs and Webbys*I realize that some
agencies can really own Creative. But, since since most agencies
say they are creative, its sure tough to own. 9. We Are Strategic5.
We are a marketing R&D lab. 6. We deliver and manage customer
relationships. 5. Our media research drives effective and efficient
buys. 10. Weve Got Attitude8. We disrupt. 9. We are way cool. 10.
We are ambitious. 11. We are client collaborators 11. We Are
Experts 12. We take challenger brands to #1. 13. Weve decoded
mobile advertising. 14. We concentrate on B-to-B advertising. 15.
We get visual marketing (i.e. Vine, Instagram and Pinterest.) 16.
We are retail / shopper-marketing experts. 17. We are demographic
group experts (i.e. The Affluent, Gen Y, Moms, Hispanic.) 18. We
know your industry (i.e. destination marketing, healthcare, luxury,
outdoors.) 12. We Deliver Results19. We crunch Big Data for
breakfast. 20. We are all about conversion optimization and ROI.
13. We Deliver Reassurance21. Our founder wrote, Whassup? 22. Our
CEO was a Marketing Director at Apple. 14. We Get Around23. We
think global. 24. We know your town, state or region. 15. If You
Want To See Even More Competitive Agency Positions, Visit My
Pinterest Agency Directory. 16. It Is Imperative That Your Agency
Establishes A Competitive And Distinctive Agency Positioning. And,
Then An Effective Business Development Plan To Deliver It. I Can
Help. Lets Talk. Take Me Up On My15 Minute Corleone Offer. 17.
www.peterlevitan.com [email protected] 1.541.419.2309
