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Setting up your social media profiles is essential before you start posting. Here are 25+ tips to get your started.
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25Social Media Setup
Tips
FOR NONPROFIT ORGANIZATIONS
Facebook Profile vs Group vs Page
Facebook Profile
1
Facebook Profile vs Group vs Page
Facebook Group
1
Facebook Profile vs Group vs Page
Facebook Page
1
2 Facebook Web Address
Website: southwesthumane.orgFacebook: fb.com/southwesthumane
Wrong
2 Facebook Web Address
Facebook Page Role Admin
Learn more: https://www.facebook.com/help/329992603752372
Facebook Page Blueprint3
Old Facebook Page
New Facebook Pagehttp://www.facebook.com/CFSWW
Optimize for Search4Make sure your page is properly filled out with
searchable information
Comment Policy5
Profile and Cover Photo6
● Update your cover photo frequently● Include a photo description when you update your cover● Use arrows and other design elements to direct eyes● Coordinate your cover photo with your profile photo● Cover photo size 851 x 315 pixels. Profile photo 180 x 180 pixels
Examples: http://www.pinterest.com/nolandhoshino/facebook-covers/
Invite Your Community7
1. Invite Friends2. Import Contacts3. Promote Page4. Promote Website
Promote Outside of Facebook8
Email Signature
Facebook Newsfeed
How do you get here?
9
Facebook Ads810
What to Post
Primary● Photos● Infosnaps
Secondary● Videos● Links● Text
11
Infosnaps12Examples: http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/
Text Updates
Fill in the Blank: Giving up [YOUR BRAND] is like giving up ______.
Q: What is your favorite comfort food?
Can you describe your favorite [YOUR PRODUCT] using only one word?
Click LIKE if you thinkFacebook is better than beer
13
http://www.postplanner.com/app-features/facebook-status-ideas-engine/
Links14
GOOD
BETTER
BEST
Sevenly Facebook Posts
Video Posts
Teaser content to build hype
Entertaining
Current trends
15
Tag! You're It!16
Facebook Events17
●
●
When to Post 18
Best (National)● Wed● 1 pm - 4 pm
Best (Vancouver)● End of week*● 5 pm - 8 pm
* Depends on industry
Facebook Insights19
Facebook Reach and Engagement20Reach = Measures how many people have seen your postEngagement = Measures how many views, clicks, comments, and likes your post gets
Facebook Interest Lists21Noland’s Give More 24! List https://www.facebook.com/lists/791494304204689
Reply to Comments as Page22
Facebook Contests23
What You Can’t Do:
● Require that people share a post or photo to be entered
● Require someone to post something on their own personal timeline or a friend’s timeline to enter
● Require people to tag themselves in a photo to either vote or enter
● Have anyone who likes your page be entered to win (contest does not take place on the timeline)
Here’s the complete list of rules for promotions and contests directly from their Page Guidelines under section E (as of August 28, 2013):
1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
The official rules;Offer terms and eligibility requirements (ex: age and residency restrictions); andCompliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals).2. Promotions on Facebook must include the following:
A complete release of Facebook by each entrant or participant.Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
Twitter Setup for Search24
Twitter Profile and Cover Photo25
Twitter Photos26
The Tweet27
Source:http://stuartjdavidson.com/perfect-social-media-post/
Social Media Toolbox
Tools don’t raise money…PEOPLE DO!
28
Hootsuite Free or Pro $9.99 a month
Buffer App Free or The Awesome Plan $10 a month
Post Planner Free or Pro $19 - $79 a month
BONUS
1. Think about strategy before tactics2. Learn from others3. You have an imagination - so use it4. Spend some money5. Don't broadcast...ENGAGE!6. Repeat 1 - 5
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25Social Media Setup
Tips
FOR NONPROFIT ORGANIZATIONS
Copy of this slide presentation http://bit.ly/givemore24sm1