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3  Common  Ticket  Sales  Problems  

 

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 When  creating  events,  all  organizers  are  faced  with  more  or  less  the  same  types  of  problems.  Some  of  them  are  technical,  and  others  are  organizational,  such  as  those  related  to  ticket  sales.    During   your   ticket   selling   campaign,   you  must,   first   of   all,   anticipate   problems  with  resellers  and  different  methods  of  payment.        Methods  of  payment      The  payment  method  for  tickets  must  first  inspire  customer  confidence.  You  can  use  multiple  methods  (online,  in  stores,  at  markets),  but  they  must  be  secure.    Then,  make  sure  you  have  control  over  your  various  outlets.  In  fact,  you  have  to  organize  your  event  based  on  ticket  sales  and  manage  your  budget  with  regard  to  commissions  charged  by  different  intermediaries.      Resellers      Resellers   are   individuals   who   buy   tickets   in   large   quantities   for   resale   to   the  highest  bidder  on  the  black  market.  To  avoid  this  type  of  fraud,  you  can  limit  the  number  of  tickets  that  can  be  purchased  at  once  and  sell  them  in  smaller  groups.    The  problem  with  resellers  is  that  they  harm  your  reputation,  which  affects  your  online  reputation.  Be  careful!      Lost  tickets    There  are  two  types  of  people  who  might  tell  you  that  they  have  lost  their  ticket.  On  the  one  hand,   there  are  those  who  didn't  buy  a  ticket  but  would  still   like  to  attend   your   event,   and   on   the   other   hand,   there   are   those  who   actually   forgot  their  ticket.    How  do  you  tell  the  difference  between  these  two  types  of  participants?  How  do  you  control  entry  into  the  venue?      Thanks  to  Ticketlib's  check-­‐in  list,  you  can  quickly  verify  lost  tickets  and  whether  a   participant   purchased   a   ticket   or   not   by   referring   to   your   list.  However,   you  should   still   provide   a   second   line   for   these   participants   so   that   you   will   not  inconvenience  the  participants  who  came  with  their  ticket.    These   three  problems  are  more  or   less   typical   in   ticket   sales.   It  all  depends  on  the   type   of   event   and   your   organization.   In   fact,   the   event   planning   is   an  important  part  of  its  success  and  appeal.  So,  be  prepared!      

 

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