3 Reasons How B2B Sales

Can Keep You Out Of

Trouble

Karol Pokojowczyk from Colibri.io

• While scrolling through a collection

of statistics assembled to highlight

the effectiveness of online

marketing and social media, the

following line popped off the page:

• 9 out of 10 B2B buyers say when

they’re ready to make a purchase,

they find a vendor by:

Using search - 81%

Looking for peer recommendations

- 59%

Reading content from thought

leaders - 41%

Let’s go through them

one at a time

1. Using search

• This corresponds directly to the

Search Engine Optimization of your

website and your content.

• The reality is that buyers rely on

search to get them started in their

buying process and to find the

companies offering products or

solutions they’re looking for.

2. Looking for peer

recommendations

• This is why it’s so important to be

engaged on social media. It

doesn’t only help you to distribute

your content to a wide audience,

but social media is also the

modern water cooler.

• This is where people congregate

and share information about your

company and your solutions. As an

active participant, you can engage

with prospects and shape the way

your company is perceived.

3. Reading thought

leaders

• More than likely, that means

reading blogs or other content

such as white papers and eBooks.

• By regularly writing a credible and

educational blog, you will establish

your company as a thought leader

providing relevant information to

prospects about solutions to their

challenges.

• Credible, downloadable content

such as white papers and eBooks

will further enhance your

reputation and draw the attention

of others.

• New content also signals the

search engine crawlers to visit your

site, improving your rankings in

search results.

• Colibri is a tool to measure the

effectiveness of your SEO and

online marketing efforts to get

insights and improve your goal

conversions.

This article was originally published on GrowthHacker.am.

Find out more: 3 Reasons How B2B Sales Can

Keep You Out Of Trouble

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO