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3 SIMPLE STEPS TO AN EFFECTIVE ONLINE MARKETING STRATEGY.
Kate Volman, Marketing Strategist Let’s connect @KateVolman
kate volman
WE GENUINELY BELIEVE IN OUR PRODUCTS & SERVICES.
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STRATEGY VS. TACTICS.
CONTENT IS THE NEW MARKETING.
STEP 1: CONTENT
• Before selecting a platform, create the right message.
• What’s your message? Do your prospects really know what you do and how you can help them?
• What are the benefits of your product/service?
• What solution(s) are you solving for your prospects?
BECOME A BETTER STORYTELLER.
BLOG POSTS
List posts Product reviews
FAQs Opinion
Sharing other articles
PODCASTS
Audio/Visual Interviews Daily tips
Product reviews
VIDEOS
Tips Tutorials
Interviews Live Streaming Photo montage
TESTIMONIALS
Written Video
Online reviews Success stories
INFOGRAPHICS
Compelling stats Steps by step guide
Flowchart Comparison
DO YOU HAVE A BLOG?
WHAT YOU’VE HEARD…
• It’s great for SEO.
• You must be blogging in order to get found online.
• You have to blog multiple times every week.
OPTIMIZE YOUR CONTENT TO GET FOUND
• We don’t have to guess. Use data.
• Use Keyword planner
• What are people searching for?
• Identify the keywords.
• Identify keyword phrases.
EXAMPLE: LOCAL GYM
• Best gyms delray beach
• Personal trainer delray beach
• Fitness Classes delray beach
• Benefits of hiring a personal trainer
• Do I need to hire a personal trainer to lose weight?
• Are group fitness classes better than a trainer?
OPTIMIZE YOUR CONTENT TO GET FOUND
• Buzzsumo
• Find other popular articles in your industry.
LET’S TALK SOCIAL MEDIA.
ARE YOU CREATING CONTENT WORTH SHARING?
ARE YOU CREATING CONTENT WORTH SHARING?
BE A CONTENT CURATOR AND CREATOR.
Mon Tues Wed Thurs Fri Sat Sun
Share article.
Comment/like/share from strategic alliance or partner page.
Post offer.Share image (meme, infographic, quote, etc.)
Invite friends/colleagues to like page.
Share article. Share image from a partner page.
CREATE A STRATEGY. BE CONSISTENT.
WHERE TO SHARE YOUR CONTENT SO IT GETS SEEN.
• Website
• Social media
• LinkedIn - status updates & articles
• Medium
• PRWeb
• Online publications in your
• Guest Post on other websites
GREAT TOOLS/APPS
• Schedule social media posts - Hootsuite, Buffer
• Create images easily - Canva
• CoSchedule (integrates blogs and social media)
• MemeGenerator
• Create images - Pablo (through Buffer)
INVEST IN THE PLATFORMS RIGHT FOR YOUR BUSINESS.
STEP 2: ENGAGEMENT & ADVERTISING• Listen & Respond.
• Comment on posts. Keep the conversation going.
• Quality vs. Quantity.
• Be human.
• Improve customer service & retention.
MAKE THE MOST OF YOUR ADVERTISING DOLLARS.
FACEBOOK ADVERTISING• Targeted page likes.
• Boosted posts to fans or targeted audience.
• Custom audience ads to current email list.
• Sweepstakes
• Retargeting
• Promote Events
LINKEDIN ADVERTISING
• Great for B2B companies
• Sponsored updates
• Display ads
• Sponsored InMail
• Text Ads
E-MAIL MARKETING WORKS
E-MAIL MARKETING STATS• Email is nearly 40 times better than Facebook and Twitter at acquiring
customers. (McKinsey & Company)
• Using marketing automation can increase conversion rates by over 50%. (Aberdeen Group)
• The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)
• Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)
• Create strong campaigns with helpful information.
STEP 3: E-MAIL MARKETING
• Always be building your list.
• Building a relationship with your prospects/followers/fans.
• Compliments social media.
• Email automation.
• Create strong campaigns with helpful information.
• Introduction
• Be helpful
• Segment your lists
EMAIL AUTORESPONDER SERIES
EMAIL MARKETING PLATFORMS
• MailChimp
• Aweber
• Infusionsoft
• Constant Contact
• iContact
LET’S RECAP.
1
2
3
CONTENT
ENGAGEMENT & ADVERTISING
WILL THEY MISS YOU WHEN YOU’RE
GONE.
”Seth Godin, Entrepreneur/Author/Leader
YOU’RE AWESOME. THANKS FOR HAVING ME.GO TO: KATEVOLMAN.COM/FREEMARKETINGCOURSE
kate volman
