What did you learn at Content Marketing World 2015?

Hello Cleveland and beyond! We enjoyed connecting with fellow content marketers like you. We asked you to share your top takeaways using #3thingsCMW. Here’s what we heard.

1. Be authentic2. Do a few things well3. Try to solve a problem for your customer

1. Use insane honesty - it’s ok if others don't like you2. Know your audience3. Make your content for your customer

1. Document your strategy2. Quit bragging about yourself3. Be bigger, braver, bolder

1. Evoke emotion2. It's all about passion3. Goals>Vision>Strategy

1. People not personas2. Passion trumps quantity3. Brand shouldn't interrupt creative

Our top picks!

#3thingsCMW

Your content should pass: 1. The Mom test @jaybaer2. The BS test @kesslermichelle3. The Authenticity Test @Rajivscrbe

1. Innovate2. Iterate3. Have a plan

1. CM is a bridge2. Be honest & realistic3. Less is more 1. Content is informed by search, not dictated by it.

2. Good content is a balance of user needs and brand goals3. Content strategy is the blueprint, content marketing is the toolkit

1. Stop creating content, start inspiring demand 2. Find interesting ways to say boring stuff3. Don't play it safe

...more top picks

#3thingsCMW

Random top pick!

1. Widen the market, rather than

widen your market share

2. Focus on quality, not quantity

3. Content is an asset

Our top #3thingsCMW

1. Culture x Story x Empathy = Tone of voice

2. Great storytelling is channeling other people

3. Strive for valley elevation in your analytics

Summary of #3thingsCMW:

1. Great content comes by leveraging the right

combination of people, strategy and tools.

2. Be authentic.

3. Tell the story of your customers as the hero.

4. Keep learning, networking, asking why and testing.

5. Find your creative passion.

Read on with these 3things:

1. Two Words Sum Up Content Marketing World

by Joe Pulizzi, Content Marketing Institute

2. 15 Things to Know about Content Marketing World

by Janet H. Cho, The Plain Dealer

3. Does Your Content Marketing Pass the Mom Test?

by Jay Baer, Convince & Convert

Do you feel in command of your marketing content?

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