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Make your infographic informative as well as visually pleasing
Give it a headline that tells the reader what
they will learn
Script the infographic’s flow to tell a story from
beginning to end
Tips for Making Them Informative and Creative
Inf graphics:
—Wm. Shakespeare
according to UBM’s research:decision makers
tend to rely on
eight different asset types
to get information to
support buying decisions
Content marketers need
a variety of content for
mats
to reach prospects.
Infographics are an important part of the mix. In fact, they are the fastest growing content marketing tactic for the second year in a row, according to Content Marketing Institute and Marketing Profs research.
No Story=
The rise of infographics is hardly surprising considering the increasing demand for content that’s easy to consume (and share).
Just Another Pretty Picture…
…and that won’t exactly help you engage the audience or showcase your thought leadership
Support the story with visuals
Don’t Make the Reader Work Too Hard
Flesh out your narrative
Illustrate your story with a design that draws the viewer in and reinforces key information.
Follow the bard’s advice and provide
just the right amount of data and content
The visuals in an infographic exist to support the story—not the other way around.
too brief: too long:if the infographic is…
At every stage, you’ll want to hook your
audience and lead them to the payoff of useful
information in an entertaining package.
the reader will
walk (click) away
unsatisfied.
Putting Infographics to Work
Although they can be used at any stage of the buying cycle, infographics are particularly potent when used to create awareness or for solution comparisons in the consideration phase.
the whole point
of quickly exposing
viewers to a
concept is lost.
@CYNC_marketing
UBM’s team of content marketing writers and designers has a wealth of experience in helping clients craft powerful stories in a visually arresting manner.
let us help you tell your story
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