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How do you next generation of investors? Copyright © 2013 Advent Software, Inc. All rights reserved. reach the

3 Ways to Reach the Next Generation of Investors

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Leading advisors are using their portfolio management and performance reporting platform to not only efficiently manage their firms, but to also close more business by attracting the next generation of prospects and clients.

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Page 1: 3 Ways to Reach the Next Generation of Investors

How do you

nextgenerationof investors?

Copyright © 2013 Advent Software, Inc. All rights reserved.

reach the

Page 2: 3 Ways to Reach the Next Generation of Investors

This communication is provided by Advent Software, Inc. (“Advent”) for informational purposes only and should not be construed as or relied on in lieu of, and does not constitute, legal advice on any matter whatsoever discussed herein. Advent shall have no liability in connection with this communication or any reliance thereon.

Copyright © 2013 Advent Software, Inc. All rights reserved.

Advent and the ADVENT logo are registered trademarks of Advent Software, Inc. All other products or services mentioned herein are trademarks of their respective companies. Information subject to change without notice.

Page 3: 3 Ways to Reach the Next Generation of Investors

Gen X and Gen Y investors are poised to control

$28 trillion in assetsin the next 10 years…

Copyright © 2013 Advent Software, Inc. All rights reserved.

over

Source: 2011 US Generation X and Y investor investable assets from Cerulli Quantitative Update: Retail Investor Product Usage 2011 of <40-years old market share applied to 2011 FRB total US investable assets. 2020 US Generation X and Y investor investable assets assumes Deloitte: A New Breed -Opportunities for Wealth Managers to Connect with Gen X and Y assets through 2018 remains constant through 2020 and TD Ameritrade Institutional internal analysis.

Page 4: 3 Ways to Reach the Next Generation of Investors

Copyright © 2013 Advent Software, Inc. All rights reserved.

How can you reach them?

Page 5: 3 Ways to Reach the Next Generation of Investors

Pitch books…

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Page 6: 3 Ways to Reach the Next Generation of Investors

Pitch books…

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quarterly reports…

Page 7: 3 Ways to Reach the Next Generation of Investors

Pitch books…

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…are not going to cut it.

quarterly reports…snail mail…

Page 8: 3 Ways to Reach the Next Generation of Investors

They want

on-demand

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access to their assets.

24 x 7

Page 9: 3 Ways to Reach the Next Generation of Investors

3 waysyour firm can show it

Copyright © 2013 Advent Software, Inc. All rights reserved.

understands today’stechnology and

today’s investors.

Page 10: 3 Ways to Reach the Next Generation of Investors

Your firm’s technology must be capable of delivering your clients’ financial data anytime, anywhere, to any device.

1

Copyright © 2013 Advent Software, Inc. All rights reserved.

Make information available

multiple devices.to

Page 11: 3 Ways to Reach the Next Generation of Investors

Provide a

Report on all your clients’ assets, even those not under your control. Let clients know your firm is focused on their success.

complete picture

Copyright © 2013 Advent Software, Inc. All rights reserved.

2of your client’s assets.

Page 12: 3 Ways to Reach the Next Generation of Investors

3

Tell your story using elegant, graphical, and configurable dashboards and reports. Demonstrate how your firm

has helped others accomplish similar goals.

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Tell your story better…close more deals.

Page 13: 3 Ways to Reach the Next Generation of Investors

the right partner

Explore how innovative portfolio management

Copyright © 2013 Advent Software, Inc. All rights reserved.

and reporting technology with

can help you.

Page 14: 3 Ways to Reach the Next Generation of Investors

Get in-depth insight about the mission critical roletechnology plays for advisors today.

Download our free Close More Business Information Kit

www.Advent.com/CloseMoreBusiness

Copyright © 2013 Advent Software, Inc. All rights reserved.