#SMMW16@JimMacLeod

Takeaways, Insights, and Keys to Success

Park Howell

Storytelling is the one true

superpower we all possess.

Brand story strategist, Business of Story

@ParkHowell

Michael BrunyChange Agent

@ambassadorbruny

Small talk is finding the intersection

between two people.

Michael Stelzner

By next year, Snapchat will be a

top 3 social platform.

Founder, Social Media Examiner@Mike_Stelzner

Brian FanzoChief Social Media Officer, MyChannel,

Millennial Speaker@iSocialFanz

Live video provides unique access, conversations,

and insights.

Guy KawasakiAuthor, evangelist, Canva

@GuyKawasaki

Your avatar should depict you as likeable,

trustworthy and competent.

Amy PorterfieldAuthor, podcaster,

social media strategist@AmyPorterfield

The energy of your business is directly tied to the strength

of your email list.

Joe PulizziFounder,

Content Marketing Institute @JoePulizzi

Stop treating Content Marketing like it’s Advertising. Stop

talking about yourself.

Amy SchmittauerSpeaker, Strategist

@SevvySexySocial

Watching a short video on the go is

more engaging then reading even if it's short and simple!

Chris BroganAuthor, Business Advisor

@ChrisBrogan

Leaders are those who dare to take

some action.

Robert Rose

The strategic value of content marketing is

the collection of thematically and

aligned assets.

Chief Strategy Officer, Content Marketing Institute

@Robert_Rose

Shaan PuriCEO, Blab

@ShaanVP

By the time you hear about the

“next big thing” it’s already too late.

Mari Smith

Facebook wants to be mobile television

in your pocket.

Facebook Marketing Expert, Speaker, Author

@MariSmith

Ann HandleyHead of Content, MarketingProfs

@MarketingProfs

Help your customer feel smart, and a part

of something, and they'll join your tribe.

Carlos GilHead of Social Media Marketing,

BMC Software@CarlosGil83

There’s no instant ROI in social media. Snapchat

is like any other channel: grow, engage, convert.

Brian FanzoChief Social Media Officer, MyChannel,

Millennial Speaker@iSocialFanz

If you don’t relate to your audience,

they’ll never consume your story.

Gary VaynerchukCEO, VaynerMedia, Host, Author

@GaryVee

Snapchat is becoming a daily

documentation of our lives.

Kim GarstStrategist, Author, Speaker

@KimGarst

Livestreaming is building that

know/like/trust factor like never

before.

Joel CommSpeaker, author

@joelcomm

Livestreaming is the REAL reality TV.

Mari Smith

We’re still in the early days of

livestreaming. Brands that adopt

quickly will succeed.

Facebook Marketing Expert, Speaker, Author

@MariSmith

Brian SolisPrincipal Digital Analyst, Altimeter

Author, Speaker@BrianSolis

Brands fall prey to “mediumism,”

prioritizing shiny objects over customer

needs and goals.

Ian ClearyFounder, RazorSocial

@IanCleary

Automation is your friend, but it should

not replaceengagement.

Bryan KramerCEO, PureMatter, Author, Speaker

@BryanKramer

Influence creates massive strides in

cutting through the clutter.

#SMMW16@JimMacLeod

Lee OddenCEO, TopRank Marketing

Author, Speaker, Consultant@leeodden

If you want your marketing to be great,

ask an influencer to participate!

#SMMW16@JimMacLeod

Mark SchaeferChieftain,

Schaefer Marketing Solutions@markwschaefer

Great content is no longer the finish

line, it’s now the starting line.

#SMMW16@JimMacLeod

Takeaways, Insights, and Keys to Success

Read the full writtenrecap on LinkedIn.