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If you’re a marketer suffering from low conversion rates and engagement on your website, you won’t want to miss this 30 minute webinar with Evergage. Learn how to easily deliver a real-time personalized experience for every kind of website visitor (including anonymous), based on their relationship, persona and intent. By delivering relevant content to the right person at the right time, you can drive more engagement, conversions and revenue from your website. Evergage’s Director of Customer Success, Brian Rogers, will walk you through 30 examples of real-time marketing and personalization in action in just 30 minutes! In this webinar, we will explore: · How other organizations are personalizing the web experience and the impact this is having on conversion · Fresh, new ideas on how to personalize the online customer experience · How real-time marketing compliments other marketing channels and tactics We hope that you will take these ideas (or some of them) and apply them to your website to help you meet your site goals and drive success.
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30 Ways To Do
Real-Time Marketing In 30 Minutes.
#Evergage30
INTRO.
Evergage enables marketers to increaseconversions using real-time visitor persona and intent data to personalize the digital experience for every visitor.
All without IT. BRIAN ROGERSDIRECTOR OF CUSTOMER
SUCCESS
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TAILOR YOUR HOMEPAGE FOR DIFFERENT PERSONAS… (Subtlety)
1
Ving! tailors the visitor experience on their homepage for certain personas based on where they’ve clicked.
WELCOME WITH RELEVANCY
Gardener’s Supply Company recognizes that a visitor is geographically based in another country. Giving a visitor up front, valuable information can assist in driving a conversion or purchase.
2
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CUSTOMIZE YOUR CALL-TO-ACTIONS3
Stop showing ‘Click Here’ CTAs. If a visitor clicks, use that real estate for a new piece of content/promotion.
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PERSONALIZE OFF GEO-LOCATION 4
Linear Air segmented visitors in certain areas to let them know of an upcoming travel restriction and provided them options, creating a better customer experience.
INCREASE ENGAGEMENT WITH RTM5
PCH.com presents personalized messages to already logged in and engaged users to get them to play even more games on their site!
PROMOTE OFFERS AT THE RIGHT TIME6
GroundLink presents relevant offers when a visitor is close to making a purchase with X amount of inactivity.
SECOND CHANCE – KEEP VISITORS ON YOUR SITE
7
Nomads has a Second Chance message that allows them to offer a visitor, who is on the verge of leaving the site, one last chance to stay on the site with a discounted offer.
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UPSELL AT THE RIGHT TIME AND PLACE8
Endurance International Group segments users in-app and presents relevant promotional offers at the right time.
SHOW ABANDONED CART/PRODUCT REMINDERS
9
If a visitor has items in their shopping cart and has returned to your site, remind them of items in their cart or past items viewed. And maybe entice them with a special offer!
LET VISITORS SELF IDENTIFY WITH CLICKS10
Acquia set up behavioral messages if users went down a specific path on their website.
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UTILIZE RTM FOR EMAIL ACQUISITION11
While this message greets visitors from the Pinterest social channel, it’s also used as a email acquisition technique for future remarketing!
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BRING ATTENTION TO SIMILAR CONTENT12
Percussion Software serves relevant content based on what blog posts people on their site read.
PROMOTE EVENTS & DRIVE LEADS13
Evergage usesreal-time messages targeted at engaged users on website and online application to increase marketing events and webinars.
OPTIMIZE YOUR AD SPEND (Display + PPC)14
Personalize based off keywords to help people who are clicking/searching for you find what they need!
EXCEL YOUR EMAIL CAMPAIGNS 15
Don’t let personalization stop at your website. Make cohesive personalized experiences from email to your website.
PERSONALIZE FROM YOUR SOCIAL CHANNELS
16
Greet and recognize your social visitors and create a relevant experience from all of your social channels.
DON’T FORGET ABOUT MOBILE…17
The Palms Casino & Resort created a mobile-specific message for VIP visitors.
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SURVEY UPON EXIT OR ENTRY18
Help visitors find what they need and get to them better with a survey. Present it either upon exit or entry – personalize content based on their answers.
GET FEEDBACK WITH SURVEYS LIKE NPS19
Want to know what your customers think? Ask them while they’re engaged in app or logged into your website.
GIVE USERS A TASK LIST20
The task list to the left takes the user through a few demonstrations to introduce them to product capabilities.
OR EDUCATE WITH A SITE TOUR! 21
Blue Coda brings new visitors a site tour so they’ll learn more about their company and offerings!
PRESENT RELATED PRODUCTS 22
Present and promote related items that are in shopper’s carts. A great upsell opportunity and to promote options when items are out of stock!
REVEAL CONTENT BASED ON SCROLL23
When a visitor scrolls a certain percent down a page, you are able to offer them relevant content. In this case, a visitor scrolls to the end a blog post, so they are offered a relevant resource.
WELCOME BACK A RETURNING VISITOR24
Visitors like to be remembered, welcome visitors back to your site on their 2nd or 3rd visit to build upon your initial relationship.
CALL OUT YOUR SOCIAL CHANNELS25
GroundLink uses this message to the right to call out their social channels to increase their social followings.
SIMPLY ASK QUESTIONS. 26
Give your personas the most relevant content by just asking a simple question.
Are you a parent or a student?
Student Parent
UTILIZE RTM FOR TRAINING 27
Compete PRO shows messages that include videos to new users or in new features for training and education of their platform.
AND ONBOARDING NEW CUSTOMERS28
Give new customers a tutorial of how your product works by calling out how-tos.
MAKE YOUR SITE A CUSTOMER SERVICE REP29
Provide help and support throughout the customer lifecycle. Call out contact info so visitors don’t have to dig for it!
ENGAGE WITH INACTIVE USERS30
On Martha Stewart’s site, they use an Inactivity Timed message to increase signups for those lingering on pages with 0 activity.
Q&A
www.Evergage.com/Blog
Free Real-Time Personalization Resources:
www.evergage.com/resources
See a Demo of Evergage
www.Evergage.com/Request-a-demo
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