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@StoneyDStoney G deGeyter

38 BLOGGING TACTICS THAT’LL

{KNOCK} THE WORDS RIGHT

OUT OF YOUR MOUTH

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@StoneyDStoney G deGeyter

1. PLAN FOR THE LONG HAUL

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

2. Know who you are

Go beyond the labels (B2B, B2C, industry, etc.) and what you sell

Find your story from a human perspective

How does your business make a difference in this world, both for customers and community?

Commit to sharing your story in a human way

PLAN FOR THE LONG HAUL

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

142K Likes

2. Know who you are

One more catch…

PLAN FOR THE LONG HAUL

COPY ERRORS

“Can’t” use contractions!

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

3. Set your goals

New Customers

Awareness

Tell Your Story

Foster Community, Sharing

PLAN FOR THE LONG HAUL

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

Your Blog

Your Expertise

Your Products/ Services

Your Customers

Your Story

“Throw away your work persona. Start being who you really are.” – Heather Meza, Content Marketer for Cisco Systems

4. Determine your focusPLAN FOR THE LONG HAUL

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

5. Stick with itPLAN FOR THE LONG HAUL

20-50 posts

More posts = more leads.

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@StoneyDStoney G deGeyter

6. IDENTIFY YOUR TARGET AUDIENCE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

7. Know who you want to reach

Priorities

Expectations Obstacles

Decision Process

IDENTIFY YOUR TARGET AUDIENCE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

8. Gather intelligence

Demographics: Gender, Age,

Location

Job Title/Company

Interests Goals/Challenges

Words/PhrasesHow do they

describe themselves?

IDENTIFY YOUR TARGET AUDIENCE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

9. Interview your customersIDENTIFY YOUR TARGET AUDIENCE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

10. Find out what they want

Customer Contact

Reviews

Social Media

IDENTIFY YOUR TARGET AUDIENCE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

Buy

Attend Join

Subscribe

Donate

Inquire

11. Plan the action for them to takeIDENTIFY YOUR TARGET AUDIENCE

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@StoneyDStoney G deGeyter

12. ACT LIKE A PUBLISHER

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

13. Collaborate with content owners

Identify information silos

Include owners in your new structure

Create an environment of sharing

ACT LIKE A PUBLISHER

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

14. Collaborate with content creators

Look beyond the mar-com department

Not all contributors have to be writers

Fill gaps with outside help, if necessary

ACT LIKE A PUBLISHER

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

14. Collaborate with content creators

This isn’t sexy. Find something that is…

And merge it with what you do.

ACT LIKE A PUBLISHER

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

15. Establish your guidelines Overall voice Encourage

personality among content contributors that fits within your voice

Style that will govern written content (AP Style is most common)

Principles for building positive online communities

Individual responsibilities

ACT LIKE A PUBLISHER

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@StoneyDStoney G deGeyter

16. CHOOSE THE RIGHT TOOLS

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

17. Set up your listening dashboard

News

Social Networks

Competitors

Google AlertsMention

Google NewsFeedly

Bottlenose.comHootsuite.com

CHOOSE THE RIGHT TOOLS

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

18. Have an idea storage bank

Evernote.comSpreadsheet Google Docs

WordPress Editorial CalendarEdit Flow for Wordpress

DivvyHQ.com ($)Kapost.com ($$)

CHOOSE THE RIGHT TOOLS

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

RSSHootSuite

Buffer

Social Oomp

h

Bit.ly

19. Set up your distribution toolsCHOOSE THE RIGHT TOOLS

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@StoneyDStoney G deGeyter

20. PLAN YOUR EDITORIAL CALENDAR

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

21. Create cornerstone content

High Value Content

Content to rank for

Inform & Educate Evergreen

Easy to find, easy to share

Attract links

PLAN YOUR EDITORIAL CALENDAR

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

22. Create connection content Creating content for the smaller, more

impassioned groups Building a sense of energy and community around

shared interests or issues Make it entertaining and useful Has the potential to spark disagreement

PLAN YOUR EDITORIAL CALENDAR

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

23. Create customer content

Content intended to convince ideal customers

that they should do business with you.

Expertise

Thought

Leadership

PLAN YOUR EDITORIAL CALENDAR

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

24. Publish varied contentPLAN YOUR EDITORIAL CALENDAR

How-to’s Human interest stories Lists Infographi

cs

Newsjacking Reviews Guest

postsSeasonal concepts

Videos Reimagined content

Interviews

Creative product uses

Partner/Vendor highlights

Case studies Series Contraria

n

Photos Core values Podcasts User-generated

content

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@StoneyDStoney G deGeyter

25. BE ‘EPIC’ (AT LEAST SOME OF THE TIME)

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

26. Use attention-getting headlines8

head

line

styl

es th

at w

ork* Direct Approach: Free Diabetes eBook

Indirect Approach: Cut the Sweet Talk

News Headline: Hospital Opens New Diabetes Clinic

How-to Headline: How to Lower Your Blood Sugar

Question Headline: Is Your Diabetes Out of Control?

Command Headline: Get Help for Your Diabetes Now

Reason Why Headline: Five Reasons Why You Need to Get Your Diabetes Under Control

Testimonial Headline: “I Got My Life Back, Thanks to the New Diabetes Clinic.”

*Adapted from The Copywriter’s Handbook by Bob Bly and Copyblogger.com.

BE EPIC (AT LEAST SOME OF THE TIME)

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

27. Implement worthy content1. Stimulating intro (writing, videos,

podcasts). Get to the point with panache!

2. Images. In a social online environment, pictures are a must. But don’t use too many; it makes mobile viewing difficult.

3. Be organized. Stick to the point and don’t meander. Less is usually more.

4. Speak to your reader and talk human!

5. Links or attribution when you use others’ work or ideas.

6. Soft call to action. Let your readers know what to do next.

It better be in there!

BE EPIC (AT LEAST SOME OF THE TIME)

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

28. Include multi-mediaBE EPIC (AT LEAST SOME OF THE TIME)

Audio

Video

Images

Hangouts

Transcription

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

29. Think outside the boxBE EPIC (AT LEAST SOME OF THE TIME)

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

29. Think outside the boxBE EPIC (AT LEAST SOME OF THE TIME)

Than

ksgi

ving

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

29. Think outside the boxBE EPIC (AT LEAST SOME OF THE TIME)

Chris

tmas

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

29. Think outside the boxBE EPIC (AT LEAST SOME OF THE TIME)

New

Yea

r

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@StoneyDStoney G deGeyter

30. MAKE YOUR CONTENT FINDABLE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

Content that can’t be Found might as well be invisible.

31. Balance quality with SEOMAKE YOUR CONTENT FINDABLE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

When it comes to

on-page

optimization, the

title tag of any given

web page is the

single most

important piece of

optimizable real

estate there is.

Search engine results

Browser tabs

Social links

32. Optimize title tagsMAKE YOUR CONTENT FINDABLE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

33. Optimize content1. Keywords

2. Headings

3. Categories and Tags

MAKE YOUR CONTENT FINDABLE

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

34. Optimize imagesMAKE YOUR CONTENT FINDABLE

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@StoneyDStoney G deGeyter

35. SOCIALIZE YOUR CONTENT

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

36. Choose your social networks

The obligatory, overwhelming social

media network slide.

SOCIALIZE YOUR CONTENT

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

37. Stay focusedSOCIALIZE YOUR CONTENT

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

38. Do it with greatnessSOCIALIZE YOUR CONTENT

38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH

@StoneyD #pubcon

Thank You!

THANK YOU!

Coming Soon Available Now

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