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STOP THE INTERRUPTION!
Ryan Manchee – Senior Director, Digital Innovations
#3Ton30
HOW MEANINGFUL MARKETING IS REPLACINGINTRUSIVE ADS AND DRIVING RESULTS
CENTRO IN 2016
WE HAVE DELIVERED GREAT RESULTS FOR:2,000+ Agencies
6,000+ Brands
200,000+ Campaigns
FOUNDEDin 2001
TOP 10DIGITAL MEDIA
SPENDER
INNOVATORSIN AD
TECHNOLOGY
650+CENTRONS IN
37 NORTH AMERICAN
OFFICES
AG
EN
DA WHAT WE’RE TALKING
ABOUT TODAY:
Why the shift to meaningful marketing?
How should marketers think about this?
What can marketers do?
Where should marketers go to connect?
CONSUMERS ARE CHANGING
Desktop displayis expected to decline almost
5%EVERY YEAR UNTIL 2020
More than half of smartphone owners check their devices within
15MINUTES OFWAKING UP
Source: IHS, OfCam-UK
There are
1BACTIVE
WEBSITES…
1.5MAPPS
…and
of internet users feel like an animatedbanner ad is disruptive70%
#3Ton30
Source: Eyeo / eMarketer 201989
THE SHIFT TO MEANINGFUL MARKETING
WHERE THEY GO,GO THERE, TOO
There are over
3.3Bsmartphones inthe world todaywith an expected
5BBY 2018
LEVERAGE THE POWER OF SOCIAL VIDEO
hours of video watched daily on Facebook alone100M Source: eMarketer
STAY UP-TO-DATE ONDIGITAL TRENDS AND ALL THINGS CENTROBY FOLLOWING USON SOCIAL MEDIA
@Centro
@Centro_Inc
facebook.com/centro.llc
linkedin.com/company/centro