4 FactorsTHAT DETERMINE YOUR PPC BUDGET

One of the most common questions we get from new

clients is..

“How much should we spend?”

£ $

Well, it depends.

1Industry

1Industry

Different industries have different CPCs

• Competitors competing for keywords

• Seasonality

• Relevance / How Niche the Products or Services are

2Location

2Location

Locations can also affect your CPCs

• Competition

• Ad Relevancy

• Local vs International Campaigns

• Regional Keywords

3Conversion Type

3Conversion Type

Defines your CPA

• Examples: Buy, Call, Sign Up and Newsletters

• Conversion Values

4Campaign Build

4Campaign Build

Although they should be scalable, the build of a campaign can affect it’s spend

• Use of Shopping Campaigns or Remarketing/Display

• Size of Campaign

• Use of Match Types

• Brand Campaigns