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FIRST, LET’S BUST SOME MYTHS!
MYTHS
1. THE BEST WAY TO MAKE MONEY IS TO CHARGE FOR IT!
2. I CAN MAKE THE APP FREE BUT THEN CHARGE FOR EVERYTHING!
3. ADS ARE EVIL, THEY DISRUPT UX!
4. I DON’T NEED TO LOCALIZE MY APPS!
ADDS
FIRST, LET’S BUST SOME MYTHS!
REALITY
1. FREE APPS MAKE MORE MONEY!
2. CHARGING FOR EVERYTHING DECREASES LTV!
3. APPS ARE ENGAGING SO ADS ARE OKAY!
4. LOCALIZED CONTENT RULES!
ADDS
1. WHAT PROBLEM ARE YOU SOLVING?
2. WHAT’S UNIQUE & WHY WOULD THEY PAY?
SECOND, IDENTIFY THE 4 WHATS
1. WHAT PROBLEM ARE YOU SOLVING?
2. WHAT’S UNIQUE & WHY WOULD THEY PAY?3. WHAT ELSE WOULD THEY WANT TO PAY FOR?
SECOND, IDENTIFY THE 4 WHATS
1. WHAT PROBLEM ARE YOU SOLVING?
2. WHAT’S UNIQUE & WHY WOULD THEY PAY?3. WHAT ELSE WOULD THEY WANT TO PAY FOR?
4. HOW HAS COMPETITION DONE?
SECOND, IDENTIFY THE 4 WHATS
THIRD, CONSIDER THESE 14 FACTORS! • ARE YOU GOING TO COLLECT A
TON OF DATA ON YOUR USERS?
• WILL ADDS TAKE AWAY UX?
• DO YOU WANT TO BE PART OF A LUCRATIVE & GROWING AD INDUSTRY?
• ARE YOU A GAMING APP, OR HAVE LEVELS & ADVANCED FEATURES ALREADY?
• HOW LONG ARE YOUR SESSIONS?
• CAN YOU BUILD A BASE QUICKLY AND HOOK THEM ON?
• WHAT’S THE RIGHT BALANCE BETWEEN FREE & PAID UX?
• ARE YOU A RETAIL OR SERVICES APP?
• DO YOU HAVE A CLEAR OPP TO INTRODUCE GOODS IN YOUR APP?
• ARE YOU WILLING TO LET APP STORES/OPERATORS TAKE A CUT?
• ARE YOU LOOKING TO EXPLORE EVERY MARKET?
• DO YOU PREFER A DISCREET STRATEGY?
• DOES YOUR APP REWARD ACTIVITY EASILY?
• YOU WANT TO CONNECT OFFLINE AND ONLINE ACTIVITY?
FOURTH & FINALLY, CHOOSE CAREFULLY!
• FREE (IN-APP ADVERTISING)
• FREEMIUM
• PAID APPS
• IN-APP PURCHASES
• PAYWALLS (SUBSCRIPTIONS)
• SPONSORSHIPS (INCENTIVIZED ADVERTISING)
• APP PROMOTIONS
• SELL APP DATA OR SOURCE CODE
• MIX & MATCH
FREE (IN-APP ADVERTISING)
IS NOT FOR NICHE OR UTILITY USAGE
YOU REGULARLY
COLLECT USER DATA
IF NO ORGANIC OPP FOR IN APP
PURCHASE
IF YOUR APP,
FREE WITH IN-APP ADVERTISING
EXAMPLE,
FREEMIUM
PROVIDES A GREAT FREE APP
UX
YOU HAVE LEVELS &
LONG SESSIONS
YOU’RE A GAMING APP
IF YOUR APP,
FREEMIUM
EXAMPLE,
PAID APPS
DEPENDS ON SEAMLESS UX FOR SUCCESS
IS REALLY INNOVATIVE AND UNIQUE
USERS ARE LIKELY TO PAY AND ENGAGE
ACTIVELY
IF YOUR APP,
PAID APPS
EXAMPLE,
IN APP PURCHASES
YOU DON’T MIND APP
STORES TAKING A CUT
GOODS WITH CLEARLY DEFINED VALUE
RETAIL OR SERVICES APP
IF YOUR APP,
IN APP PURCHASES
EXAMPLE,
PAYWALLS (SUBSCRIPTIONS)
IS A NEWS, LIFESTYLE,
ENTERTAINME-NT APP
HAS LONG USAGE
DURATION AND
SESSIONS
REQUIRES A CONTINUAL
FLOW OF USAGE
IF YOUR APP,
PAYWALLS (SUBSCRIPTIONS)
EXAMPLE,
SPONSORSHIPS (INCENTIVIZED ADVERTISING)
CONNECT OFFLINE &
ONLINE WORLDS
EASILY REWARDS IN
APP ACTIVITY
PREFERS A DISCREET PLAN
IF YOUR APP,
INCENTIVIZED ADVERTISING
EXAMPLE,