4 Ways Inbound Marketing Builds Leads

4 Ways Inbound Marketing Builds Leads

mktgessentials.com 419 629 0080

Page: 2

As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion

Patty Cisco, MBA

With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing marketing & sales strategies that yield results. No surprise you wil find her feeding her hunger for lifelong learning with a good book and latte!


Page: 3

Inbound marketing has created a lot of buzz lately – and for good reason. It’s built on a philosophy of pulling in leads through your website rather than pushing your message out on an already noisy marketplace. Unlike traditional marketing initiatives, inbound efforts build upon themselves over time. It’s easy to measure, track and tweak to ensure you are staying on target.

So what is it about Inbound Marketing that actually builds quality leads?


Page: 4

1. It puts customers in the driver’s seatPeople like being in control of where and when they get answers to their questions. As long as the information (or content) you are putting online is targeted to the customer you are trying to reach, they will find value in it. So it’s no surprise that 86% of consumers stated that using a search engine allowed them to learn something new, solve a problem or increase their knowledge. By being seen as a source of relief and providing a solution to that problem, you’ve gained their initial trust which is crucial for closing any sale.


Page: 5

2. It keeps the search engines happy

Search engines such as Google constantly look for relevant,

fresh and different forms of content for their “spiders”

to crawl through. When these spiders gather

information, they are making the search engine more

robust, accurate and timely. They are also giving your business

a broader organic reach that will help with your rankings. There are many

guidelines for what, how and when to post content that will allow you to start a base and

build from it once you’ve analyzed the results.


Page: 6

3. It increases brand awareness Depending on the nature of your business and whether you are targeting other businesses or consumers, you are likely heavily involved in traditional marketing tactics such as print, newspaper ads or radio. Inbound marketing allows you to invest in one more avenue to increase your brand awareness with those members of your audience that live online. And let’s be honest, in today’s day and age, most people are online. Statistics show that 90% of online shoppers begin their buyer’s journey by using a search engine. Inbound marketing allows you to reach them at a cost of 62% less than traditional methods, and it’s where your future customers are already hanging out.


Page: 7

4. It makes engaging with your business easyPeople not only like convenience, they are demanding it.

By having an online presence that engages with your audience online, you will not only attract

new prospects with your responsiveness and willingness to offer valuable information,

but you will keep your current customers happy and involved with your

business. This will lead to the opportunity to upsell and offer

referral incentives.


Page: 8

Inbound marketing is different than traditional marketing — in that it pinpoints your audience specifically and uses various forms of content to pull them into your funnel, nurtures them through that buyer’s cycle and converts them into customers. On the contrary, traditional marketing often blasts your message to a wide audience of less qualified leads and can leave you spending time on dead ends. But the most important thing to remember is that creating that right mix between the two is what will work best for your business, help you grow your revenue, and ensure long-term success.

Page: 9

Are you ready to learn how Inbound Marketing can build your business with more qualified, valuable leads?

New Bremen, Ohio 45869mktgessentials.com 419 629 0080

Contact Marketing Essentials today to speak with an Inbound Strategist and schedule a free consultation!