JOHN HAYES, CHIEF MARKETING OFFICER

IGNITING GROWTH

GOWIGET ON WITH IT

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THE CREATION OF DEMAND AND DESIRE

TO IGNITE GROWTH

THE SHARING ECONOMYMILLENNIALS EMBRACE SHARING ECONOMY

SOURCE: “MILLENNIALS AND DRIVING,” A SURVEY COMMISSIONED BY ZIPCAR, 2011.

How likely are you to participate in each of the following sharing programs?

(Licensed drivers only) % Likely67%

Media sharingprograms

57%

32%

18%

Car sharingprograms

Home or vacationsharing programs

53%45%

22%

10%

49%43%

27%

11%

18-34 years 35-44 years 45-54 years 55 years or more

THE CHANGING AMERICAN FAMILYEVOLVING MARRIAGE AND DIVORCE PATTERNS

SOURCE: NYTIMES.COM ©2013 NEW YORK TIMES GRAPHICS. SOURCE: NATIONAL BUREAU OF ECONOMIC RESEARCH; CENTERS FOR DISEASE CONTROL AND PREVENTION

1880 200019801960194019201900 ’10

15…

10…

5…

WorldWar I

WorldWar II

GreatDepression

VietnamWarBaby

Boom

NEWMARRIAGES

NEWDIVORCES

1880 200019801960194019201900 ’10

20…

15…

10…

5…

WorldWar I

WorldWar II

GreatDepression

VietnamWar

BabyBoom

Marriage rates have been falling for several decades and are now at historic lows.

Divorce rates have also fallen, but remain relatively high after a sharp increase in the 1960s and ’70s.

Divorce ratePer 1,000

married couples

Marriage anddivorce rates

Per 1,000 people

SOURCE: LIFE TWIST STUDY, AMERICAN EXPRESS/THE FUTURES COMPANY

1) 85% GOOD HEALTH

2) 83% FINDING TIME FOR THE IMPORTANT THINGS IN LIFE

3) 81% HAVING A GOOD MARRIAGE/RELATIONSHIP

4) 81% KNOWING HOW TO SPEND MONEY WELL

5) 79% HAVING A GOOD WORK/PERSONAL LIFE BALANCE

6) 75% HAVING A JOB I LOVE

7) 69% MAKING THE TIME TO PURSUE YOUR PASSIONS AND INTERESTS

8) 66% BEING PHYSICALLY FIT

9) 65% EMBRACING NEW EXPERIENCES/CHANGES

10)65% ALWAYS TRYING TO LEARN AND DO NEW THINGS

20)33% HAVING A LOT OF MONEY

TOP TEN CONTRIBUTORS TO SUCCESS

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*Average Market Cap in 1995

1995

AXP MARKET CAP $18.1B* $99.2B

TODAY

AXP: 1995 VS TODAY

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