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Cheryl Keedy, Innovations Spotlight Inside Edition’s very own innovative formats expert, sifted through hundreds of commercial direct mail pieces and identified the top 5 most effective and affordable techniques that translate well for use in nonprofit direct mail fundraising. Read on for tips and suggestions for use, not to mention lots of great photo samples.
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1). Textured Finish – Bubble Embossed
2). URGENT/Official (Important, Dated, Time-Sensitive
Immediate Attention)
3). Recapture, Renew, Cultivate:Valued Subscriber Since 2012
4). Easy ways to communicate 1,2,3:Pre-filled application
QR code connects to the “rest of the story”
4). 3 ways to get information:Mail, Purl, Scan QR
5). Handwritten Graphics to Draw Attention
