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To get you started, Here are the 5 ways of using Meerkat for your brand marketing efforts:

1. Product Demonstrations:If you are a product company, the video is a great way to demonstrate how consumers can use your product in the most efficient way. Create a video stream at the product launch and then follow it up with weekly streaming to keep the customers engaged.

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2. Events:If you are an event management company, or if you are at an industry summit/trade show, you can live-stream the talks and presentations and get the Twitter community involved by piggybacking on the relevant hashtag. Live conversations determine the success of any event these days and Meerkat can surely be your best bet.

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3. Promotions and Offers:Who doesn’t like a good deal?! You can offer your customers exclusive promo codes that they can access only by tuning into your live-stream. This will help you build a large and engaged following right from the outset!

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4. Ask Me Anything:Interviews and Ask Me Anything (AMAs) are the great way to showcase your brand transparency and industry thought leadership. After all, who would want to talk to an automated Twitter/Facebook feed? Showcase the human side of your brand by driving awareness, increasing engagement and building an audience who likes listening to you.

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5. Be a Storyteller:People love brand transparency. They like knowing the story behind the brand; to know how it got to where it is today. The founders of the brand can use live streams to tell their story, of the hardships they faced or how they live their lives now. Or, the streams can just give a virtual tour of the brand’s corporate offices, introduce the employees and give a sneak-peak into a day in the life of the business.

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Many top-notch brands like Red Bull, CNN and Billboard have already started to leverage Meerkat for their brand marketing. While it is still early days for the App, it definitely looks like a product which is fun for both users and marketers to work with.

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Are you an online video creator, looking for more views and

audience engagement?

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