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Journalists get inundated day after day with press releases. Make sure your doesn't get thrown out right away by asking yourself these five questions, before hitting that send button.
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QUESTIONSTO ASK BEFORESENDING THAT PRESS RELEASE
5
Is it useful andcompelling to
ALL thejournalists on
your list?1.
Does the subject effectively sum
up the content of the release?
2.
What other information might
the journalist need?3.
Have you checked spelling & grammar?How many times?
GO CHECK IT AGAIN.
4.
Is the quote useable?Can you remove the
usual boring executive quote?
5.
