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“ It’s the time of the year when you grapple with marketing budgets.
Think again about what you need to stay relevant in Google.
WHAT SHOULD YOU DO NOW
○ Put the nail on the coffin on keyword level data. ○ Plug user calendars to increase interaction
on a website. ○ Test Email Subject lines.
Google aims to be more relevant to you.
WHAT SHOULD YOU DO NOW
○ Add Facebook to your content syndication program. ○ Facebook provides you deep links – and
Google can access them.
Facebook has become a important part of the marketing mix – even for B2B companies.
WHAT SHOULD YOU DO NOW
○ Add more context to website content. ○ If you are a “location-based” business be
sure to be relevant to the locale.
Don’t just consider the “long tail” optimize for conversational searches.
WHAT SHOULD YOU DO NOW
○ Time to start tracking “branded keywords” contribution to traffic. ○ Invest in deep links to your offers/deal
pages. Google has leveled the playing field for your non-branded searches.
REVIEW INBOUND STRATEGY
Only having an Inbound marketing strategy is not enough. It needs to be amplified by paid distribution.
WHAT SHOULD YOU DO NOW
○ Have an “inbound marketing strategy” ○ Invest in “paid advertising”
An exclusive inbound strategy alone will not help deliver results.
Need help planning for 2016?
Reach out to us at: [email protected] | @Hmarketer Author: Belmond Victor | @TheBelmond