Packing:

Packing:

Known as the

5th P’ of

marketing mix.

It includes all

the activities of

designing and

producing the

container for a

product.

Packing as a marketing tool:

1. Self service

Packing as a marketing tool:

2. Consumer affluence:

consumers are willing to

pay little more for

appearance, convenience

and prestige

Packing as a marketing tool:

3. Company and

brand image:

packages contribute to instant

recognition of brand or company

Packing as a marketing tool:

4. Innovation

opportunity:

it can bring large benefits to

consumers and profits to

producers

Packaging objectives

Identify the brand

Convey information

Facilitate product

transportation

Assist at home storage

Aid product consumption

Packaging objectives:

Labelling:

Label is a simply attached tag or an elaborately deigned graphic that

is a part of the package

A label can Help to identify the brand Grade the product

Describe the product (who made it, when and where and how to use it?)

Promote the product through advanced graphics.

Warranties:

Warranties is a formal statement of

expected product performance by

the manufacturer.

Guarantees:

Guarantee is an assurance

that the product is of

high quality and

dependability.

CREDITS:

Created by:sagar s t

s.i.t, tumkur

during an internship by

prof. Sameer mathuriim, lucknow