6 Essential Content Marketing Tools For Brands

Rule of Three • June 2016

CONTENT MARKETING

Content marketing and copywriting services are having a moment right now. You have to know how to market your content in order to increase traffic, convert customers and

boost engagement in your field.

It’s never as simple as posting a blog and hoping that people will find it on their own. You have to promote it - again and

again - before you’re able to start building your influence.

Here are six essential content marketing tools to help you really amplify your content and make it work as hard as it can for you

and your brand.

FEEDLYwww.feedly.com

Feedly can be used in a wide variety of ways to help you

achieve your goals.

It’s great for creating content that can be shared

via your numerous channels.

But you can also use it to monitor mentions of your

brand or keep an eye on what the competition is

doing.

POWTOONwww.powtoon.com

It’s all about video right now - and Powtoon is the perfect tool

for brands.

Use it to transform your presentations and other content, past and present, into video form

quickly and easily.

Then sit back and watch as your audience increases thanks to all that high quality video you’ve

produced.

NINJA OUTREACHwww.ninjaoutreach.com

You’ve got to know how to get your content shared and influencer marketing is one of the best - and

easiest - ways for you to do so.

Use Ninja Outreach to connect with influencers in your industry and encourage them to share your

content with their followers.

Use BuzzSumo to see what content is popular across topics or your competitors’ websites, as well as what your audience responds to and what they’re likely to in the future.

It couldn’t be easier to showcase your content on a particular topic using paper.li - simply pull your copy together to create an online newspaper that can be shared

quickly and easily to great effect.

Share fresh content tailored to your target market to attract and build relationships. Establish a strong web presence with an online newspaper. Send

out regular newsletters to establish yourself as the place to go for information on a certain topic.

SLIDESHAREwww.slideshare.net

Effective marketing makes use of various channels for

promotional purposes.

Slideshare allows you to repurpose content easily so look back through all your old blogs to see if you have anything meaty that would work in a slideshow format.

Blogs, white papers, presentations… they all

work well.

Contact us.

www.ruleofthree.co.uk