6 Low Budget Marketing Secrets for Small Businesses

6 Low Budget Marketing Secrets

for Small Businesses

Nail Your Value Proposition

TIP # 1

6 Low Budget Marketing Secrets for Small Businesses

3

Bryan ClaytonCEO and Founder, GreenPal

What is it about your product that compels people to say yes?

Our assumption:

People like our service because it’s cheaper

Based on Testing:Customers valued getting same day service more

Nailing your value prop first is crucial.

Guest on Podcasts

TIP # 2


5

Doug CooperFounder, Trubelo, Inc.

Search for podcasts on Blogtalk Radio, iTunes, etc. that are connected to your business.

Value:

• New listeners that you will reach

• Material for you to blast out into social media

• Material to establish yourself as an expert

Make your Newsletter Public

TIP # 3


7

Mark AselstineProprietor, Uncorked Ventures

We realized that every month we were producing 1000+-word newsletters.

We began publishing them online.

Result:

• Increased traffic to the website

• Improved rankings in Google and other search engines

Get Reputable Blogs to Review your Products

TIP # 4


9

Lisa ChuCEO, Black N Bianco

Real reviews bring us more business than any ad-driven marketing strategy.

We monitored our daily web traffic and found:

• 30% of our traffic comes from different blogs reviewing our products

• bounce rate of this traffic is only 2%

Host Webinars

TIP # 5


11

Austin PaleyCorp. Marketing Communications Manager, Blue Fountain Media

Webinar Tips:

• Host a webinar on a topic that isn’t about your business

• Consider talking about industry best practices instead

• Provide educational value that shows your expertise.

Do a Reddit AMA

TIP # 6


13

Austin PaleyCorp. Marketing Communications Manager, Blue Fountain Media

To be successful on Reddit, you must:

• Understand the nature of the outlet

• Focus on the topic at hand

• Give users answers that provide value

• Avoid self-promotion (may result in your AMA being banned or deleted)

WORK[etc]One App for your Entire

Business

For more tips on small business, growth hacking, entrepreneurship,

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