Content Marketing Strategy Workshop:6 Steps to Building a Massive Audience with Content

@JoePulizziFounder, Content Marketing Institute

@JoePulizzi |

Hi, I’m Joe Pulizzi @JoePulizzi

@JoePulizzi |

2 of 3 MarketersNot Effective

MY STORY

Was I alone?

First, build an audience.

Then, monetize it.

Knowledge or Skill Passion

Sweet Spot

Knowledge or Skill CustomerPain Point

Alternative Sweet Spot

Columbia Missourian

Backyard Poultry Teaching

Sweet Spot

Knowledge or SkillPassion

orCustomer Pain Point

Sweet Spot

Ann Reardon

Food Scientist Education

More examples here

Food Scientist Education

ImpossibleFood Creations Content Tilt

Everyone stops at the sweet spot…

Hardly anyone “tilts” the content.

• Google Trends

More Ways to “Tilt”

• Amazon press release method• Switch the terminology ala “inbound

marketing” or “content marketing”

@JoePulizzi |

@JoePulizzi |

@JoePulizzi |

Create Your Mission Statement: - Defined Audience - Deliver - Outcome

One Content Type

One Main Platform

Consistent Delivery

Long Period of Time

The Base

@JoePulizzi |

@JoePulizzi |

One Content Type + One Platform

+ Time

collaborativepublishing

5% Acceptance

@JoePulizzi |

@JoePulizzi |

@JoePulizzi |

@JoePulizzi |

@JoePulizzi |

@JoePulizzi |

@JoePulizzi |

@JoePulizzi |

tracking

Who Converts the Best?

@JoePulizzi |

@JoePulizzi |

Create the plan…

but focus everythingon building an audience.

Content Inc. – The Podcast

http://cmi.media/CI-podcast

@JoePulizzi |