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If you're a medtech marketing pro, you realize how difficult it can be to create content that gets results and keeps your regulatory team happy. Here's seven tips on how to do just that. See the full details at http://tiny.cc/7easysteps.
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Easy Steps to Creating
Marketing Content that Gets Results
and Keeps Your Regulatory Team Happy Tom McCall
Vice President, Chief Marketing Officer ICU Medical, Inc.
[email protected] > http://tiny.cc/7easysteps
Who Am I, Anyway???? • Almost fifteen years
as a medical device marketing/brand VP
• More than a decade on the agency side
• I’ve been a marketing geek my entire career
What is Content
Marketing Anyway?
Balancing Clinical, Emotional and Financial Content
Developing & Delivering Clinical, Emotional and Financial Content
Greater Frequency
Greater Volume
More Emotional Messaging
More Clinical/Tech Messaging
Off- and On-line advertising, promotion, social media, digital engagement activities
Website, brochures, collateral, videos, competitive comparisons, etc.
Clinical & lab studies, peer reviewed studies, case studies, etc.
Start With Vetted, Cleared, And Clinically Rich Solution-Based
Content
1
Start With Vetted, Cleared, And Clinically Rich Solution-Based Content 1
Break It Into Bite Sized
Bits
2
Break It Into Bite Sized Bits 2
Avoids Delay In Critical
Patient Care
Avoids Patient
Discomfort & Pain
Avoids Unnecessary
Costs
Helps Reduce Risk of Infection
Humanize the Data:
Turn Statistics Into Stories
3
3
Bring The Stories To Life
With Strong Visuals
4
4
Communicate Consistently
Across A Broad Range Of Platforms
5
5
Always Provide A Way Back
To The Source Data
6
6
Repeat! 7
Easy Steps to Creating
Marketing Content that Gets Results
and Keeps Your Regulatory Team Happy Tom McCall
Vice President, Chief Marketing Officer ICU Medical, Inc.
