Agenda

• What is Remarketing?• Why use Remarketing?• How does Remarketing work?• Components of setting up Remarketing• Are you ready for Remarketing?

• The 7 Ways You Can Rev Up Your Remarketing This Winter

About Me & Digital Gearbox

We are official Google Partners, which means our team are fully trained and certified in Adwords, &

that we’re managing our client’s activity to the high level that allows us be recommended by Google.

Why use Remarketing?

Every Visitor Has A Cost

How Does Remarketing Work?

How Does Remarketing Work?

Components of Remarketing Setup● Create a Google Adwords account● Apply the Google Remarketing Tag ● Create Segmented Audiences to Target● Identify the Website Categories That You Want To

Exclude● Build the Campaign● Build the Adgroups● Apply the Daily Budgets● Set the Max. Bids● Create the Ads (Text and Image)

Are you ready for Remarketing?• A remarketing list must contain at least 100 active

visitors within the last 30 days to be usable. So before you can show any Remarketing ad to people throughthe display network, you need to have generated this volume of traffic to your website.

1) Abandoned Shopping CartsTargeting: Visitors who have added items to their cart but did not check out,

You’ll want to be including people who have reached your shopping cart page and excluding people who have successfully checked out to create this audience.

2) Upsell and Cross SellTargeting: Visitors who have viewed specific category or product/service pages from your website

3) ResellingTargeting: Visitors who have viewed specific category or product/service pages from your website and reached the checkout page.

Perfect for:

• Seasonal Purchases (E.g Flowers)• Consumable Goods (E.g Toner)• Memberships (E.g Gyms)• Contractual Services (E.g IT Providers)

4) New Product Launch CampaignsTargeting: Depends on your business...

• If offering a singular product type or services then all visitors.

• If offering multiple different services then visitors who have viewed specific category or product/service pages.

• Show to both non converters and converters.

5) Members or Registered UsersTargeting: Those that have reached the registration/membership confirmation page on your website.

Use for:

• Member only offers• Product previews• Member benefits communications• Website updates

6) Remarketing Lists for Search Ads

REMARKETINGLISTS FOR

SEARCH ADS

6) Remarketing Lists for Search Ads

7) Dynamic Remarketing

7) Dynamic Remarketing

Recap

• What is Remarketing?• Why use Remarketing?• How does Remarketing work?• Components of setting up Remarketing• Are you ready for Remarketing?

• The 7 Ways You Can Rev Up Your Remarketing This Winter

For more information

DigitalGearbox.co.uk/Remarketing

Tel: 01865 980630Email: Info@DigitalGearbox.co.uk

Follow us on Twitter: @DigitalGearbox

Any Questions?

Our next webinar….

Next Tuesday 29th at 3:00pm

An introduction to Google Shopping Campaigns

How to get boost your eCommerce traffic with Product Listing Ads