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Pinterest Growth Hacks to Get Your Business Found
#pinteresthacks
Rebekah Radice
#pinteresthacks
➔ Global Brand Ambassador
for Post Planner
➔ Award Winning Blogger
➔ Social Media Strategist
➔ Author, “How to Use Social
Media to Virtually Crush the
Competition”
➔ @RebekahRadice
➔ @PostPlanner
Melissa Megginson
#pinteresthacks
➔ Marketing Manager and
Cat Lady at Tailwind
➔ Content Creation, Social
Media, Blogging and PR
➔ Award Winning Blogger
➔ @MelMegg
➔ @TailwindApp
Housekeeping...
#pinteresthacks
➔ Don’t forget to use the hashtag #pinteresthacks
➔ Clear off your desk and shut down your tech toys - you won’t want to miss a second of this
➔ Grab a pen and paper or your favorite note-taking app and get ready to take notes
Have You Ever Wondered...
#pinteresthacks
➔ How to get noticed and create brand awareness with Pinterest?
➔ How to market your business on Pinterest?
➔ How to create content that gets shared?
➔ How to drive traffic to your website, increase sales, revenue and cash flow?
Succeeding at Pinterest
➔ If you want
to succeed
at Pinterest,
you have to
work smart.
#pinteresthacks
#1 Pinterest SEO
#pinteresthacks
Hybrid Discovery Engine/Social Media Platform
Guided Search
#pinteresthacks
Help Get Your Content Found
➔ Use
searchabl
e
keywords
in your
boards,
descriptio
ns#pinteresthacks
Help Get Your Content Found➔ Find out what content is ranking
already on Pinterest’s analytics
#pinteresthacks
Help Get Your Content Found
➔ Look at Tailwind’s
word clouds to see
what users are
saying when they
pin your content
#pinteresthacks
Help Get Your Content Found
➔ Hashtags - useful,
but not supported
by Pinterest in
search
#pinteresthacks
More on Hashtags
➔ Two things to know on
Hashtags -
◆ Could lead to
being found on
category pages,
but could also lead
your competitor if
the hashtag is too
generic◆ Hashtags are only
clickable in your Pin description
#
#pinteresthacks
#2 Reuse viral content from other platforms/accounts
Find viral content on PostPlanner, repost on Pinterest.
#pinteresthacks
Create new images for your own viral content
#pinteresthacks
#3 Embed Boards
Highlight popular pins on your
website or blog
#pinteresthacks
Add “Pin It” Button
#pinteresthacks
#4 Work with influential users in your industry
#pinteresthacks
Where to Find Influencers
#pinteresthacks
Where to Find Influencers
#pinteresthacks
How to Engage Influencers
#pinteresthacks
#5 Cross promote on other social networks to expand reach
#pinteresthacks
#pinteresthacks
#pinteresthacks
Google+
#pinteresthacks
Pin content from your website and Instagram account to cross-promote.
#pinteresthacks
#6 Include in newsletter
Highlight popular
pins or one board in
particular.
#pinteresthacks
Examples
#pinteresthacks
Examples
#pinteresthacks
#7 Follow the right people
Type in relevant keywords, find people,
follow.
#pinteresthacks
Tip: Don’t do this too often or Pinterest could flag your account. There is no magic number, but 300 is limit based on testing. Stick with 50-100 relevant pinners to stay away from seeming spammy.
#pinteresthacks
#8 Run a Contest
#pinteresthacks
#8 Run a Contest
● No “Pin to Win” style contests
● Don’t require a minimum number of
pins
● Be careful with Pinterest’s branding
#pinteresthacks
A great contest is a creative contest
#9 Pin regularly, pin around the clock
#pinteresthacks
Why?
Not everyon
e is online at the same time.
#pinteresthacks
Get Started Today
With our *scientifically proven* Viral
Content, you will triple your Likes,
Shares, Follows and Clicks!
#pinteresthacks
Get Started Today
30% off Love annual $- that’s 5 per
month billed annually!
Coupon: MYLOVETW
http://bit.ly/postplannerpins
#pinteresthacks
Get Smart About Your Pins
#pinteresthacks
Save 30% off annual Plus Plans or 30% off your first 3 months!
http://bit.ly/PinHack
Get Smart About Your Pins
#pinteresthacks
Join Us Next Time - June 8th at 10am PT | 1pm ETPinterest for Profit
● How to use Pinterest to connect with your target market (how to find people looking for your product/service)
● How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
● Steps to create a reliable stream of traffic to your website and blog
● Why (and how) you must leverage other social channels to boost channel awareness
#pinteresthacks
