9 WAYS TO IMPROVE YOUR DIGITAL ADVERTISING

Advertising is a form of storytelling. However, notions such as more ads mean more money only lead to lesser impact on the consumers. Cluttering a webpage with competing messages only lessens the significance.

1. DO NOT INDULGE IN AD

CLUTTER

Aim for the perfect balance between contextual targeting and audience targeting. Getting as specific as possible and striving to work for the details will deliver clicks of a higher quality, thus helping you reach your desired goal, whether your goal is impressions, conversion or just downloads.

SEGMENT & TARGET YOUR AUDIENCE. 2.

Custom designing an ad according to a website will definitely enhance the experience,. However, adopting a bright or neon color will only irritate customers and force them to leave your website. For example, yellow has been noted to have the lowest CTR.

AVOID USING BRIGHT COLORS 3.

In terms of choosing a size, opt for banner ads whenever possible. They are a standard size which can be used on multiple websites. Sticking to this size won’t require you to redesign your ad for every different website.

CHOOSE A STANDARD SIZE 4.

Be smart and chart out a plan to get back to the visitors who have already been on your website. Retargeting makes use of cookies or past browsing history in order to attract back the old visitors. Make the ads personalised so that they resonate more with the customer.

RETARGET EFFECTIVELY 5.

Since ads are shown at “the right location at the right time”, conversations happen at a faster rate. Reportedly, consumer engagement increases 10 times the industry average.

ADVERTISE IN REAL-TIME 6.

Use all the countless ad networks available and don’t restrict yourself to any particular one. Limiting your options cuts down your audience and reduces the possibility of reaching different or niche audiences.

DON’T RESTRICT YOURSELF TO GOOGLE 7.

While analyzing your campaigns, make sure you use competitive advertising tools in order to understand what your competitors are trying to do. Examples are www.WhatRunsWhere.com, www.Moat.com etc.

USE COMPETITIVE ADVERTISING TOOLS 8.

Make sure you use targeted keywords for not only your headlines, but also for the desired copy required below it. They should be crisp, direct and to-the-point. In places where a CTA is required, incorporate words like Download, Browse, Save It Now, Get a Demo, Sign Up, Register etc.

KEYWORDS IN YOUR HEADLINES & COPY 9.

Sources

●  Basics: Ad Clutter and Targeting ○  Four Ways To Improve Display Advertising

●  Design: Colours and Sizes

○  Ways To Improve Your Online Advertising

●  Targeting: Retargeting and Real-Time ○  Seven Ways To Improve Your Display Advertising

●  Expand: Ad Networks, Competitive Tools, Quality in Your Keywords ○  Winning The Digital Game: 6 Tactics To Boost your Advertising ROI

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