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NAFEES FARAZSERIAL PROCRASTINATOR
NAFEES FARAZMARKETING ENTHUSIAST
BRAC BUSINESS SCHOOLMARKETING MAJOR
ECONOMICS MINOR
BOOMERANG DIGITALASSOCIATE
PLANNING AND STRATEGY
MY JOURNEY
IN COMPETITIONS
ROBI Ad Maker
Bangladesh 2015
FINALIST
PWK NATIONALS 2015
SEMIFINALIST
Battle of Minds 2016
FINALIST
Corporate Mavens 2015
CHAMPION
Bangladesh YouthFest
2016
NATIONAL FINALIST
#FOREVERFINALIST
THE STRATEGY GUY
BUSINESS COMPETITIONS A BASIC GUIDE TO
BY NAFEES FARAZ
DEDICATED TO MY
KOLBALISH
DEVELOP DESIGN DELIVER
3 THINGS TO DO IN ANY BUSINESS COMPETITIONS
HOW TO DEVELOP GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
HOW TO DEVELOP GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
TALK ABOUT THE
PROBLEM
TALK ABOUT YOUR
INSIGHTS
SWOT ANAYSIS
NOT COOL?
SWOT ANAYSIS
SUPER EFFECTIVE
SWOT ANAYSIS1
DECISION MATRIX2
PEST ANALYSIS3
GE-MCKINSEY MATRIX4
BCG MATRIX5
ANSOFF’S MATRIX6
POSITIONING MAP7
PORTER’S FIVE FORCES8
EXAMPLES OF
ANALYTICAL MODELS
HOW TO BUILD GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
YOUR BIG IDEA MUST BE
THE OVERARCHING THOUGHT
BEHIND EVERY ACTION
YOUR BIG IDEA MUST BE
S M A R T
YOUR BIG IDEA MUST BE
SSpecific
MMeasurable
AAttainable
RRelevant
TTimely
YOUR BIG IDEA MUST BE
DEDICATED TO YOUR
TARGET GROUP
Target group Decision
Makers
New
Adults
Impressionable
Youth
Young
corporates
Age 28-50 18-22 5-13 23-27
EXAMPLES OF
TARGET GROUPS
INCLUDE OCCUPATION, LOCATION, INCOME, ACTIVITIES AND INTERESTS
TO BUILD YOUR IDEAL CUSTOMER PROFILE
HOW TO BUILD GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
METHODS OF
COMMUNICATION
TELEVISION
RADIO
INTERNET
ACTIVATIONS
INNOVATION
THE INTERNET IS FULL OF
NEW OPPORTUNITIES
I, _______________, AM A FIRM BELIEVER IN THE POWER OF THE INTERNET
DIGITAL MARKETING IN
BANGLADESH
FACEBOOK DOMINATES THE SOCIAL MEDIA
GAME WITH 22 MILLION ACTIVE USERS BETWEEN THE AGE OF 13 and 65
DIGITAL MARKETING IN
BANGLADESH
YOUTUBE INSTAGRAM ADWORDS LINKEDIN
TYPES OF CONTENT FOR
DIGITAL MARKETING
STATIC VISUAL1
MADE-FOR-WEB VIDEOS2
LIVE VIDEOS3
ARTICLES 4
INFOGRAPHICS5
TESTIMONIALS 6
YOUR COMMUNICATION MATERIALS MUST BE
CLEAR
YOUR COMMUNICATION MATERIALS MUST BE
CONSISTENT
YOUR COMMUNICATION MATERIALS MUST BE
CHARMING
HOW TO BUILD GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
WHAT ARE THE
NUMBERS THAT MATTER?
WHAT ARE THE
NUMBERS THAT MATTER?
SALES
GROWTH
SOCIAL MEDIA
REACH
TOP OF MIND
ASSOCIATIONS
1 2 3
MAKE YOUR NUMBERS LOOK AS
BIG AS POSSIBLE (MAKING THEM LOOK PRETTY ALSO HELPS)
OUR BUDGET
XX CRORES
WAS YOUR IDEA
FINANCIALLY FEASIBLE?
WAS YOUR IDEA
FINANCIALLY FEASIBLE?
BREAKEVEN
UNITS
ONLINE
CONVERTIONS
COST
PER REACH
1 2 3
SUMMARIZE
EVERYTHING
RECOMMIT TO THE
SOLUTION
REVISIT THE
PROBLEMREPEAT THE
KEY POINTS
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AT THE END OF THE DAY, EVERYTHING IS JUST
ANOTHER STORY YOU HOPE YOU CAN SHARE
WITH YOUR GRANDCHILDREN SOMEDAY
WINNING IS NOT EVERYTHING
