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1
History of Innovation
1951
1979
1988
1993
1998
2000
2001
2
Growth Story
$1.7 Billion IPO
From Innovation to execution,
Accenture helps accelerate your
Vision
Target based incentives
Contract with
Thomas Cook
3
Current Status
Excels in consulting, technology
services and outsourcing
Increasing efficiency
Through working closely
With clients
4
Questions
What has Accenture done well to
target its B-to-B audience?
• Created global brand awareness
• Differentiated itself
Advertising
Campaigns
Has Accenture done the right thing by
dropping Tiger Woods as its spokesperson?
• Didn’t have much of choice
• Concentrated on business
development
DISCLAIMER
Created by Deeban Babu, IIT Madras, during a
marketing Internship by Prof. Sameer Mathur,
IIM Lucknow.