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Hi, I’m Brian, the VP of Growth at Sidekick. I get hundreds of networking emails every day, but I only respond to a fifth of them. Here’s what I’ve seen work.
www.getsidekick.com
There’s one thing that matters most when it comes to how …
• professionals get the jobs they want • top sales reps outperform the rest of the team • entrepreneurs get their companies off the ground.
That thing is …
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Relationships
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But valuable relationships don’t form out of thin air.
They require good old fashioned professional networking and relationship building.
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So what’s the best first touch point for networking?
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So what’s the best first touch point for networking?
Twitter? Too impersonal and noisy.
www.getsidekick.com
So what’s the best first touch point for networking?
Twitter? Too impersonal and noisy.
LinkedIn? Messages just get deleted.
www.getsidekick.com
So what’s the best first touch point for networking?
Twitter? Too impersonal and noisy.
LinkedIn? Messages just get deleted.
Cold call? You will be ignored.
www.getsidekick.com
So what’s the best first touch point for networking?
Twitter? Too impersonal and noisy.
LinkedIn? Messages just get deleted.
Cold call? You will be ignored.
Networking events? Too expensive and overcrowded.
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The answer:
Email is still the predominant channel to network and build new relationships.
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91% of professionals check their email daily.
But most networking emails fall short.
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So here is a 5-step framework to write networking emails that get results.
It’ll help you whether you’re trying to reach the CEO of a large company, get in touch with an investor, or contact the hiring manager for a job you want.
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The five steps are:
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Before we get started …
Do you want to read this as a web page instead?
YES, GIVE ME THE PAGE VERSION
Step 1:
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By spending 10 minutes to research the person’s history, interests, problems, and communication style, you’ll increase your chances of getting a response.
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There are three ways to research and uncover information:
1. Find their email.
2. Find where they are online.
3. Understand their interests.
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Find their email.
If you don’t have their email, find it. Avoid emailing a generic address like [email protected]. That’ll guarantee no response.
www.getsidekick.com
Find their email.
If you don’t have their email, find it. Avoid emailing a generic address like [email protected]. That’ll guarantee no response.
Click here for a trick to find anyone’s email
Find where they are online.
Examples include their social media profiles like Twitter, Quora, and LinkedIn, or their personal blog.
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Bonus Tip!
Tired of hunting down social media profiles? Want them shown to you right in
your email inbox? Now you can.
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Understand their interests.
Twitter: Look for tweets of questions or personal things. What type of articles do they share?
Quora: What kind of questions do they follow or ask? What questions have they answered?
LinkedIn: Look at what companies they’ve been involved in. What skills have they been endorsed for?
Personal Blog: Look at their about page and what they write about.
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Step 2:
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This step uses social media to increase your chances of connecting. Skip this step, if the person you’re trying to get in touch with isn’t active on social.
The goal is to make your name look familiar before you hit their inbox.
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This is easy to do. Go to their Twitter, LinkedIn, or Quora profile, or their personal blog and …
1. Follow them.
2. Retweet a tweet they’re mentioned in.
3. Favorite their tweets.
4. Respond to open questions they ask.
5. Share a relevant link to their interests.
6. Subscribe to their blog.
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This is easy to do. Go to their Twitter, LinkedIn, or Quora profile, or their personal blog and …
1. Follow them.
2. Retweet a tweet they’re mentioned in.
3. Favorite their tweets.
4. Respond to open questions they ask.
5. Share a relevant link to their interests.
6. Subscribe to their blog.
REVEAL MORE IN-DEPTH SOCIAL MEDIA NETWORKING TIPS
The best part is that you don’t need a response.
They’ll see that you’ve engaged with them.
Do this a few times and your name will become more familiar to them.
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Step 3:
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There are three key things to remember when sending the first email:
Key 1: Skip the Intro
Key 2: Stroke the Ego
Key 3: Add Value (Don’t Ask For Anything)
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Key 1: Skip the Intro
“Hi I’m Mike Miller. I’m a hard working sales professional.”
Don’t do that. It screams cold email. Get to the point of why you’re emailing them.
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Key 2: Stroke the Ego.
Ego is a core component of what humans crave. We naturally respond favorably to people who help us fulfill it.
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A few ways to stroke the ego include:
Mention them in association with a respected brand name
Tell them you shared their work with others
Write them a romantic song (joking)
www.getsidekick.com
A few ways to stroke the ego include:
Mention them in association with a respected brand name
Tell them you shared their work with others
Write them a romantic song (joking)
… Seriously don’t do that. It’s creepy.
www.getsidekick.com
A few ways to stroke the ego include:
Mention them in association with a respected brand name
Tell them you shared their work with others
Write them a romantic song (joking)
… Seriously don’t do that. It’s creepy.
UNCOVER HOW I STROKE EGO IN OUR FULL NETWORKING GUIDE
Key 3: Add Value (Don’t Ask for Anything)
Restrain yourself from asking for anything and focus on adding value instead.
This is a play on the Rule of Reciprocity which states that we’re all bound – even driven – to repay debts of all kinds.
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Here are 4 examples to add value to your email:
1. Share their company, product, or content with others on social media.
2. Feature or mention them in an article you write.
3. Share a high quality article or book on a topic of interest.
4. Introduce them to someone they would find valuable.
www.getsidekick.com
Here are 4 examples to add value to your email:
1. Share their company, product, or content with others on social media.
2. Feature or mention them in an article you write.
3. Share a high quality article or book on a topic of interest.
4. Introduce them to someone they would find valuable.
CLICK HERE TO UNLOCK BONUS TIPS ON HOW TO ADD VALUE
Step 4:
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Now’s the time to ask the person for what you wanted this whole time. There are six keys to make this email successful:
Key 1: Size Matters
Key 2: One Email, One Outcome
Key 3: Get Specific
Key 4: Small Asks, Then Big Asks
Key 5: Do The Work For Them
Key 6: Get the Timing Right
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Key 1: Size Matters
The moment someone opens an email, they scan it and decide whether or not they want to deal with it.
The longer it is, the higher the chance they’ll delete it.
Keep the email as short as possible. Revise brutally and cut out anything that’s unnecessary.
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Key 1: Size Matters
Hey Brian, I loved your post on Building Growth Teams. I shared it with 3 other friends that I know are facing similar challenges and they all said they immediately subscribed to your blog and even read more blog posts from you. Your’s and Seth Godin’s writing have been very influential on my own work. I can’t express much I’ve learned from you and I’m looking forward to more of your work. There are two other really incredible posts on team building I read recently that you might be interested in. Creating High Performance Teams on Harvard Business Review and A Study of The Top 1% Team done by a researcher at Stanford. I hope you enjoy! What are you currently working on? Let me know if there’s anything I can do for you. Would love to keep in touch.
www.getsidekick.com
Key 1: Size Matters
Hey Brian, I loved your post on Building Growth Teams. I shared it with 3 friends that are facing similar challenges and they immediately subscribed to your blog. Your’s and Seth Godin’s writing have been very influential on my work. There are 2 other incredible posts on team building I read that you might be interested in. Creating High Performance Teams on HBR and A Study of The Top 1% Team at Stanford. I hope you enjoy!
Hey Brian, I loved your post on Building Growth Teams. I shared it with 3 other friends that I know are facing similar challenges and they all said they immediately subscribed to your blog and even read more blog posts from you. Your’s and Seth Godin’s writing have been very influential on my own work. I can’t express much I’ve learned from you and I’m looking forward to more of your work. There are two other really incredible posts on team building I read recently that you might be interested in. Creating High Performance Teams on Harvard Business Review and A Study of The Top 1% Team done by a researcher at Stanford. I hope you enjoy! What are you currently working on? Let me know if there’s anything I can do for you. Would love to keep in touch.
www.getsidekick.com
Key 2: One Email, One Outcome
Keep the email highly focused. If you ask for multiple things, you’ll get nothing.
Ask for one thing.
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Key 3: Get Specific
Get as specific as you can with your ask. Generic or broad asks create work for the other person. Compare the following:
“My startup is a SaaS product for marketers. What should my marketing strategy be?”
“My startup is a SaaS product for marketers of SMBs to help them capture more leads. it costs $100/month to start. I’m trying to decided between content marketing and paid acquisition as a channel. What do you think the pros/cons of those two channels would be in my case?”
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Key 4: Small Asks, Then Big Asks
The smaller the ask, the more likely you’ll get a response. As your relationship develops, you can comfortably ask for more.
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Key 5: Do The Work For Them
Do as much work as you possibly can to make it easy for them to give you what you’re asking for. Take for example, asking to meet in person:
“When and where could you meet for half an hour?”
“How is next Tue/Wed/Thur at 4pm at your office, or the Starbucks down the block from you?”
First example = instant delete. In the second example, date, time, and location are chosen and convenient for them. They just need to say, “Let’s do Tue 4pm at my office. See you then.”
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Key 6: Get the Timing Right
Once you’ve taken care of keys 1-5, you need to time your email.
Data shows that sending in the evenings will optimize your chances of receiving a reply because:
1. If your email is part of the day-time bunch you’ll be filtered out. 2. Most emails get read within an hour of being sent. When will they
be in their inbox? Lunch time, commute home, dinner time are bad times.
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Use this tool! You can’t always send an email when you want to. You might be out with friends, at
the doctor’s office, or asleep.
Use this tool to schedule your emails ahead of time. Boom.
DISCOVER THE FREE TOOL TO SCHEDULE EMAILS AHEAD OF TIME
Step 5:
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Want the final step?
Find out how to follow up effectively.
UNCOVER THE SIMPLE TIPS TO FOLLOW UP EFFECTIVELY
Every networking buff needs a partner. Upgrade your networking game
with a trusty Sidekick.
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