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A Human’s Guide
To The Insane World Of SEO
By Shannon K. Steffen(The Human SEO)
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
What is Thin Content?Thin Content is any piece of content that does not properly convey a sense of authority, purpose, or intent for a specific topic – including text, video, images.
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
What is Quality Content?
Informational Emotional Actionable
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
Keywords to Topics
@ShannonKSteffen #ASW16
The Key to Semantic Search
Keywords 2
Keywords 1
Topic T-Shirts
Movies
SciFi Comedy
Animals
Pets
@ShannonKSteffen #ASW16
Find Lengthy Keywords
• Dog T-Shirts• Funny Dog T-Shirts• T-Shirts for Dogs• Dog T-Shirts for Women• Dog Quotes on Shirts• Best Selling Dog T-Shirts• Dog Breed Shirts for People• Dog Shirts for Large Breeds• Shirts for Dog Owners• I Love My Dog Shirts
T-Shirts
Animals
Pets
Dogs
@ShannonKSteffen #ASW16
Top 7 Places for Keywords1.URL2.Meta Title3.H14.Meta Description & Keywords5.Image Alt Text6.Link Title Text7.Tags & Categories (Blog, Video, eCommerce)
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
If I can every help you, in any way, please feel free to contact me.I’d love to help!Shannon K. SteffenHuman SEO Strategist @[email protected]
Thank YOU!