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The Brand Shop for People Brands
A New Brand Day Your brand and America's energy boom
Dr. David Kippen, CEO [email protected]
@david_kippen @evvivabrands
Make brands better people
@david_kippen
3
@david_kippen @evvivabrands
Word @david_kippen
Oil & Gas @david_kippen
6
We’re using a playbook from 1978.
We’re telling, not showing.
It’s not working.
@david_kippen
8 @david_kippen
Energy
10 @david_kippen
Future of Energy
11 @david_kippen
12 @david_kippen
neue energie
13 @david_kippen
Tech
15
Energy
power
Energy Makes Ideas Into
Things
How things get done.
@david_kippen
Our Recovery
Courtesy New York Times 19
$18,018,100,800 $16,623,376,600
$34,641,477,400
Courtesy New York Times 20
21
CLEAR
VAGUE
UNIQUE COMMON
Clear & Unique Clear & Common
Unique & Vague Common & Vague
22 @david_kippen
energy first tm
23
24
Beautiful
25
Awe- inspiring
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Wonder 27
CLEAR
VAGUE
UNIQUE COMMON
Clear & Unique Clear & Common
Unique & Vague Common & Vague
28 @david_kippen
Photoshelter
• Welding image
Unique is not
Enough 29
Photoshelter Person image
The Right Friends
People don’t want
to do…
30
Photoshelter Image
Intimate plant view
feel
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Photoshelter image
Large equipment
Audit Your Brand
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evvivabrands.com
/energyfirst
33 @david_kippen
Manifesto 34
Thank You!
UK: 13 Great King Street Edinburgh EH3 6QW, UK
+44 7915 912 622
evvivabrands.com/energyfirst LinkedIn new group: Energy First
USA: 476 Jackson Street San Francisco 94111 California, USA
415-320-9777
Dr. David Kippen, CEO [email protected]
@david_kippen @evvivabrands
