MARKET POTENTIAL FOR MARINE PRODUCTS IN TAMILNADU.

Terms used for the study

Supply chain management :Supply chain management is the streamlining of a business supply-side activities to maximize customer value and to gain a competitive advantage in the marketplace. Supply chain management (SCM) represents an effort by suppliers to develop and implement supply chains that are as efficient and economical as possible.

Introduction

• The sea is man’s biggest hunting ground. Two third of the earth is covered with water and by far the most important food we get from it is fish .• Each year, over sixty million tonnes of fish are taken out of the sea

and there's a still a lot more to catch. The scientist say that over one hundred million tonnes of fish could be caught, without doing any harm to life in the sea.• The sea is like a giant larder; with common sense we can dip into it

forever.

• Fisheries sector is one of the important food production sector in the state contributing to the livelihood as well as food security of a large section of the economically underprivileged population. • Fisheries include marine, freshwater and brackish water. The fisheries

sector contributed 2680 crore to the GSDP (at 2004 - 2005 prices) during 2011 – 2012 in the state, which is 0.80 percent of the total GSDP. During 2011 -2012, the export of marine products reached 73991 tons valued at 2801 crore. • Tamilnadu ranked fourth in marine and sixth in inland fish production

in India in 2009 -2010

Tamilnadu coastal profile

• Tamilnadu with its 1076 km of coastline, 1.90 lakh sq.km of Exclusive Economic Zone (EEZ) and a continental shelf of about 41412 sq.km is one of the leading producer of both marine and inland fish and fish products. • At present 6728 mechanized boats and 56792 traditional crafts (24160

vallams and 32632 catamarans) are engaged in the marine fishing. The marine fish potential is estimated at 7.00 lakh metric tons (L.M.T). There are 591 marine fishing villages and 363 marine fish landing centers in the state, with the population of 9.15 lakh fishermen of which, 2.60 lakh are actively engaged in fishing. There are three major fishing harbors and three medium fishing harbors.

Nutrition facts about sea foods • It is been said that if you want to stay young eat fish. This have never

been proved, but if you change the word “young” to “healthy” then it would certainly be true. • Every body needs protein to live and this is what makes fish so

important in our diet.

Statement of the problem

• The consumer preference of sea food products are highly heterogeneous. The fish preferred in one place would not be preferred in other place.•According to economics fish is considered to be open access

resources so it is difficult to predict the quantity of supply. • The variety of fish caught in one landing center will be

different from other. • There is no proper systematic supply chain existing for fish

marketing in India's domestic market.

• As India is a Hindu majority country people are very much conscious on consuming non veg the majority of them avoid taking fish on auspicious days this intern affect the fish market drastically.• As fish markets in India are unhygienic it affects the demand for

fish which directly affect the lively hood of fisher folks.

Chennai market

Current supply chain of marine products :

My Business module

Fisher man Retailer Consumer

Objectives of the study• To find potential for branded fish retail outlet & to find potential market

place to establish the retail outlet in Chennai.• To characterize the potential market for fresh, local caught sea foods &

identify opportunity to reach new market. • To understand what sea food product characteristics including species &

product quality retailers restaurant & other market outlets are looking for with respect to sea food products. • To analyze the current problem faced by the retailer & wholesaler.• To understand the price trend of sea food products in Chennai .• To understand the factors influencing the sea food pricing in Chennai.

Scope of the study• This project helps in finding the most preferred fishes in Chennai market .• This project will be helping in creating a new supply chain which will reduce the

intermediary in the business so that the fisher man can capture more revenue.• Understand what sea food product characteristics including species & product

quality retailers restaurant & other market outlets are looking for with respect to sea food products. • This project helps the government to venture in to the business, helps the

government to monitor the sea food business and help in sustainable fishing.

Research Methodology

Primary data: The consumers, wholesalers, retailors and fisherman will be interviewed directly using questioners to find the current market trend and to formulate effective supply chain .Secondary data: The secondary data's will be collected from marine research institutes like MPEDA,TFDC,NFDB & journals.

Review of literature• Sanjida Binte Islam, Dr. Md. Mamun Habib - Supply Chain

Management in Fishing Industry: A Case Study - International Journal of Supply Chain Management (IJSCM), ISSN: 2050-7399 (Online), 2051-3771 pp. 40-50.• N. Aswathy, R. Sathiadhas, R. Naryanakumar, Shyam S Salim -

Marketing and Utilization of Marine by Catch: Problems And Prospects – Journal of Fisheries Economics and Development – July-Dec 2011, Vol.XII, No.2 – ISSN 2249-1074.

• B. Ganesh Kumar, K.K. Datta, P.K. Joshi, P.K. Katiha, R. Suresh, T. Ravisankar, K. Ravindranath and Muktha Menon - Domestic Fish Marketing in India – Changing Structure, Conduct, Performance and Policies - Agricultural Economics Research Review Vol. 21 (Conference Number) 2008 pp. 345-354.