AAXO Organiser Training Day

Mobile Marketing, eRevenue & Digital Marketing Strategy

10 February 2016

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the

business benefits of digital initiatives to the organization. Wikipedia

Mobile Marketing

Digital Marketing

Strategy eRevenue

Context

Company Strategy

Brand Strategy

Marketing Strategy & Implementation

Digital

eMail Marketing

Online Copywriting Web PR

Online Advertising PPC

Social Media

Others

ATL

OOH

Activations

Print

100 Billion App

Downloads by Jun 2015

From July 2008 in the Apple iStore for

iOS

Try before you buy

and find out what works best for you

From July 2008 in the Apple iStore for

iOS

Make your mobile magical

and memorable

for the guests

Simple strategy to keep checking back against

Money matters, value is

even more important

It really isn’t always just about the

money

Making the most

important people happy

It isn’t so easy to delight guests and customers after all

Making sense of

the strategy is critical

It connects all the important stuff

together and keeps you on target

Digital Marketing Strategy

Marketing in a digital age makes marketers

Super Heros

It is a skill and requires practice to

hone your super powers

Thank You