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Transfer of TrustMarketing strategy of ALIS
ALIS Co-founder, Takashi Mizusawa
(CMO)
I am interested in social networks.
Experienced business development with education and HR.
#CareerThere is no correlation
between the number of
choices and the degree of
satisfaction of course selection
#HRTransmission of trust
information in referral
recruitment activities
#EducationParent's annual income that
most affects children's
educational background
#Customer developmentBusiness Development of SNS for
Teenagers
#MarketingGrowth of the services I
launched
#Social capitalDemonstration experiment of
network theory
Why ALIS? What ALIS?
Marketing strategy of ALIS
~Transfer Of Trust & Community~
I'll give you LikeWoo-hoo!!
∧,,∧☆二 ⊂(・ω・`)
-ヽ と)`u-u'
Continue to post advertisements
×
Do not need ads or sales
〇
A marketer is necessary for startup
I will try to create a system of organic growth
Hunting-only companies are disliked
The purpose of marketing changes to community approval
Four important F*
Friends Families
Fans(Slack) Followers(Twitter)
* Marketing 4.0
https://www.amazon.co.jp/dp/4023316156
Marketing strategy of ALIS
ToT ( Transfer of Trust ) Marketing
Community Trust
Practice in ICO
A community that exceeds risks and uncertainties
-= ∧_∧ -=と(´・ω・`) シュタッ
-=/ と_ノ-=_//⌒ソ
∧_∧ =-
(´・ω・`)`つ=- ザザッ`つ ¥ =-
¥,⌒\¥,,,_=-
KPI is Number of Slack participants.
The highest reason is the correlation of the funding.
Fund raised amount ($)
Number of Slack participants
Correlation: 0.803
Identified important people in the Crypto Community.
Listed keymen
• PageRank• Betweeness centrality• Twitter and blog contents
PageRank
Betweeness centrality
Offered Wow
• Twitter&Slack• Beyond expectation• Sincere correspondence
The ALIS community grows in a short time!
Preparation periodAnnouncement to Japan
Blog introduction
Media articles
ICO started
Countdown site
Through Twiter and blog posts
Trust information from community moved to ALIS !
The suspicion of Scam gets sunny little by little
Example of active support
※Digression
CEO's character setting for
24 hours to meet
Engineer who seems to be
fighting strongly
Road map
∧_∧(´・ω・)
( つ┳⊃ε(_)へ⌒ヽフ
( (〃・з・)
≡≡ ◎―◎⊃⊃
Attention!
Road map
ARIGATO / Thank you!
ALIS Co-founder, Takashi Mizusawa
Twitter : https://twitter.com/takashi_mizu
Facebook : https://www.facebook.com/takashi.mizusawa