8 Countries

50 States

210 State Agency departments

Tool Time5 Tools Every Marketer Should Know

Audience Insights

• Target Market Research• Custom Uploads• Leverage Facebook Data

• Acxiom, Datalogix, and Epsilon

• Link Shortner• Adds a Call-To-Action• Increase the value of

social sharing!

• Landing Page Optimization• Web Usage Analysis• Click maps• Heat Maps• Scroll Maps

• Applications• Are users finding the info

you want them to see?• Are there unnecessary

distractions you can remove?

• Do mobile, tablet & desktop users behave differently?

• Create Design Quality Graphics• No Experience Required• Pre-Formatted Templates

• Email, Social, Web & More• Free

• Create meaningful data visualizations• No code / data analysis experience

required• Connect to multiple data sources• Drag and drop interface• Public desktop version is free

• Alternates: • Google Data Studio • Raw Density Design

PRO TIP: Use Data Viz for Content

FB Insights: Well Researched Topic

Canva: A stunning, attention-grabbing graphic created by an amateur

Tableau: A Meaningful data visualization providing value

Use Hotjar to analyze user scrollSnip.ly: Convert on the traffic you send to this thoughtfully strategized article!