Upload
laura-gardner
View
1.373
Download
1
Embed Size (px)
Citation preview
1."Readers have declared war on publishers." Globe & Mail [Toronto, Canada], 3 July 2015, p. B2.
Canadian Periodicals Index Quarterly
2.Rosenwald, Michael. "The Digital Media Industry Needs to React to Ad Blockers … or Else." Columbia
Journalism Review.
3.Bhat, Faizan. "Ad Blocking's Unintended Consequences." Harvard Business Review. N.p., 12 Aug.
2015. Web. 23 Feb. 2017.
4. Ault, Susanne. "The cost of lost ads: the alarming rise of ad blocking online is draining revenues across
a wide range of industries in the U.S. and around the world." Variety, 24 Aug. 2015, p. 19. Academic
OneFile
5. Crain, Rance. "CHUCK TOWNSEND HAS AN ANSWER FOR THE AD-BLOCKING CONUNDRUM."
Advertising Age, 2 May 2016, p. 0042. Academic OneFile
6. Campbell, Colin, and Lawrence J. Marks. "Good Native Advertising Isn'�t a Secret." Business Horizons
58.6 (2015): 599-606. Web.
7. http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend