Adding Bulk Negative Keywords in AdWords Ad Editor?

Negative Keywords Tool

Why you need Negative Keywords?

Negative Keywords are those unwanted terms for which you do not wish to show you paid search ad. They help in:

Controlling irrelevant traffic from visiting your site Improving your ad’s CTR and Quality Score Reducing unwanted ad spend Increasing chances of improving your ROI and conversions

Next slides explain the step-by-step process to add bulk negative keywords in Ad Editor…..

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Step 1: Select your campaign and then click

‘Keywords and Targeting‘ followed by ‘Keywords, Negative‘

Step 2: Click on ‘Make multiple changes‘

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Step 3: If you have a data sheet with the negative keyword details then select ‘My data includes columns for campaigns and/or ad groups

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make sure to assign match type to your negative keywords

To add campaign level negative keywords add a

column of ‘Campaigns’ and ‘Keyword’ in your data. If

the negative keywords need to be assigned to an

ad group then add an additional column

specifying the ad group.

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You can manually select your campaigns or ad groups by selecting ‘use selected

destinations’

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Step 5: Now, copy the data from your excel sheet. (whether you wish to add or replace the negative keywords can be opted for in ‘Bulk Change Action‘)

Step 6: Once successfully pasted, select the column name from the drop down menu (if you have chosen ‘use selected destinations’)

Step 7: Now, click on Process

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Step 8: The following window will show the summary of the action taken. If you wish to alter any changes then click on ‘Revert and Cancel‘ or click on ‘Finish and Review Changes‘

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Step 9: Review the changes and once satisfied with it, click on ‘Keep‘ or click on ‘Reject‘

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Save 10-20% of your AdWords spend in minutes with Karooya's Negative Keywords Tool

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