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A presentation I gave at the World Telemedia Summit in Amsterdam on the future of advertising. In it, I look at why mobile ads have frequently failed and take a look at some of the formats which could drive future success. If you have any questions or you'd like to know any more about any of the slides or topics, don't hesitate to get in touch.
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Ads:annoyance?engagement?ex0nc0on?
@eamonncarey@mhpc
Before we start -‐ some reality
2
How much does a user cost?
3Source -‐ Fiksu indexes
eCPM rates are catastrophically low
4
In-‐app ads
5Source -‐ PlacePlay
Why?
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For example...
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BeNer?
9
But wait there’s more...
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The elephant in the room
11source: trademob
The element of fraud
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The annoyance factor
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Gah!
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The future
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The compe00on
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Their ethos
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How are they making money?
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Have we reached peak adver0sing?
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What???
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78% -‐> 0.02%
Not yet...
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People don’t hate ads. They hate bad ads
The best ads are ones that don’t feel like ads
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More na0ve formats
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Partnerships
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More engaging ways to connect
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Sponsorship
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The future of adver0sing belongs to those who engage, not those who annoy.
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