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@agatestudio
Advertising
Icha
Publishing
Agate Studio
ADVERTISING “AIDA” &VIRALITY ASPECT ON GAME
AWARENESS INTEREST DESIRE ACTION
AIDA
DIGITAL ADVERTISING (WEB & MOBILE BANNER)
• 50% People feel undisturbed nor uninterested with web/mobile banner ads• 46% People feel disturbed with web/mobile ads banner• 5% People feel interested with web/mobile ads banner
Consumer Response of Web & Mobile Ads Banner
Aspect of Web/ Mobile Ads Banner that Catch Consumer Attention
29%
28%15%
15%
14%Persuasive message
Layout (pic and font composition)
Animation
Colour and picture
Other
OTHER : Clear product information, product content, similarity with hobby, inspirative, certainable, undisturbed loading time
• 57% People aware with the product but not interested to know more
• 26% People would like to search further information about the product• 17% People don’t care about the product
• 71% People visit the ads• 29% People don’t visit the ads
Consumer Action After They Interested with Banner Ads
Consumer Action Towards Product in the Ads
“People tend to visit the ads if they are interested with banner ads, but they don’t care much about the product unless the product is one of their need”
MAGAZINE ADVERTISING
People start to leave magazine
NEWSPAPER ADVERTISING
People still read newspaper
1-10 times a week
TELEVISION ADVERTISING
87% People are still watching TV
TWITTER ADVERTISING
43% People do Login Twitter more than 10 times a month
•
MAGAZINE
63% 27% 10% NEWSPAPER
65% 22% 13%TELEVISION
63% 26% 11%TWITTER
51% 27% 22%
People Activity Towards the Product After They See the Ads
People aware but not interested to search further information regarding the product
People search further information about the product
People don’t care
PEOPLE BECOME AWARE OF THE PRODUCT
MAGAZINE
60% 40%NEWSPAPER
58% 42%TELEVISION
56% 44%TWITTER
54% 46%
People Intention to Purchase the Products if it Match Their Needs
People purchase the product
People don’t purchase
People will buy the product if they need it
VIRALITY AND SHARING ON GAME
69% People will visit the viral content if it’s relevant with their interest
Unlocking Secret Content
44% People will share to unlock secret stage/phase/level!
Prize that Attracts People
People love real item more than in-game item or discount voucher
Things that Make People Want to Share
People share because they love it
