THE RISE OF MEDIAHOW ITS AFFECTING OUR FOCUS

I M A G E : C A N V A , F R E E F O R U S E

FLIPBOOK BY JANVI PATTNI

The use of social media has

drastically shot up in the past

decade

THE USE OF SOCIAL MEDIA IS MOST PREVALENT AMONG TEENS AND YOUNG ADULTS, HOWEVER TRENDS HAVE ALLOWED FOR 65% OF AMERICAN ADULTS TO BE ACTIVE ON SOCIAL MEDIA

Rise in social media use

T E E N S I N

2 0 0 5 T E E N S I N

2 0 1 5

FASHION ART

no social media

88%

use social media

12%

use social media 90%

no social media 10%

1

AN INTERNET USER TODAY HAS AN AVERAGE OF 5.54 SOCIAL MEDIA ACCOUNTS 2

EMOTIONAL PROCCESSINGI M A G E : C A N V A , F R E E F O R U S E

THE TRENDA V E R A G E N U M B E R O F S O C I A L

M E D I A A C C O U N T S

A G E

# O

F A

CC

OU

NT

S

2

4

6

8

16-24 25-34 35-44 45-55 55-640

2

2 HOURS A DAY

ON SOCIAL MEDIATHE

AVERAGE PERSON SPENDS

3

I M A G E : C A N V A , F R E E F O R U S E

SO WHAT IS MEDIA DOING TO

OUR MINDS?

W E A R E C O N S U M I N G M O R E

M E D I A , B U T M U C H I S

A C C O U N T E D F O R T H R O U G H

M U L T I T A S K I N G

I M A G E S O U R C E S : D A W N F U - P I X A B A Y , C A N V A F R E E F O R U S E , K A B O O M P I C S / K A R O L I N E - P E X E L S  

4

AS A RESULT. . .

SOCIETY IS NOW BECOMING

INCREASINGLY BETTER AT

MULTITASKING

...WHICH MAY NOT BE SUCH A BAD THING

H IGH MEDIA MULTITASKERS

These people actually perform better in a multitasking

environment

We are seeing more of these people as we begin to

adapt to media influence by growing up with enhanced

stimuli

I M A G E : C A N V A , F R E E F O R U S E

5

BRAIN STRUCTUREA F F E C T S O F M U L T I T A S K I N G

I T W A S F O U N D T H A T H I G H M E D I A U S E R S H A D L E S S D E N S E G R A Y M A T T E R I N T H E I R   A N T E R I O R C I N G U L A T E C O R T E X

T H I S P A R T O F T H E B R A I N I S A S S O C I A T E D W I T H

EMOTIONAL PROCCESSING COGNITIVE PROCCESSING

5

I L L U S T R A T I O N S : C A N V A , F R E E F O R U S E

MULTITASKING

ATTENTION SPAN

B U T T H E D O W N S I D E I S

Studies show that people who use more media have shorter, more intense creativity bursts. People who do not use media lesshave longer, less intense creativity bursts 

I M A G E : C A N V A , F R E E F O R U S E

6

HOWEVER,While high media users had lower attention

spans, they have high instances of brain

signals related to encoding information to

memory 6

I L L U S T R A T I O N : C A N V A , F R E E F O R U S E

BECAUSE OUR MINDS ARE CHANGING,

SHOULD MEDIA CHANGE?

. . .WELL YES

ADVERTISERS ARE NOW LOOKING AT HOW TO ADJUST THEIR CONTENT TO APPEAL TO THE CHANGING MEDIA INFLUENCED MIND

ADJUST ADS FOR DIGITAL FRONT-LOADED ATTENTION SPANS

Marketers are adapting

MUSIC

FASHION ARTCLEAR ENGAGINGeffective

ad

6

"WE NEED TO BE MORE CLEAR AND CONCISE WITH

MESSAGING AS EARLY AS POSSIBLE - ALMOST CRAFTING

HEADLINES."

- A L Y S O N G A U S B Y , M I C R O S O F T C A N A D A .

I M A G E S : " C O K E S I D E O F L I F E R E M I X " F L I C K R , " N I K E : T H E R U N " V I M E O , " R E D B U L L A DC A M P A I G N C A R " F L I C K R  

6

THE RISE OF MEDIA HAS BECOME A

CYCLICALPROCESS

I L L U S T R A T I O N : C A N V A , F R E E F O R U S E

MEDIA IS SHAPING OUR

MINDSAND BECAUSE OF THAT MEDIA MUST

ADAPT TO THE CHANGING MIND IN

ORDER TO BE EFFECTIVE

WORKS CITED1 . P E R R I N , A . ( 2 0 1 5 ) . S O C I A L M E D I A U S A G E : 2 0 0 5 - 2 0 1 5 . P E W R E S E A R C H C E N T E R : I N T E R N E T , S C I E N C E & T E C H . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . P E W I N T E R N E T . O R G / 2 0 1 5 / 1 0 / 0 8 / S O C I A L - N E T W O R K I N G - U S A G E - 2 0 0 5 - 2 0 1 5 /

2 .   I N T E R N E T U S E R S H A V E A V E R A G E O F 5 . 5 4 S O C I A L M E D I A A C C O U N T S . ( 2 0 1 7 ) . G L O B A L W E B I N D E X . N E T . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P S : / / W W W . G L O B A L W E B I N D E X . N E T / B L O G / I N T E R N E T - U S E R S - H A V E - A V E R A G E - O F - 5 - S O C I A L - M E D I A - A C C O U N T S

3 . H O W M U C H T I M E D O P E O P L E S P E N D O N S O C I A L M E D I A ? [ I N F O G R A P H I C ] . ( 2 0 1 7 ) . S O C I A L M E D I A T O D A Y . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . S O C I A L M E D I A T O D A Y . C O M / M A R K E T I N G / H O W - M U C H - T I M E - D O - P E O P L E - S P E N D - S O C I A L - M E D I A - I N F O G R A P H I C

4 .   M A I L , T . ( 2 0 1 4 ) . F O U R W A Y S C A N A D I A N S A R E C O N S U M I N G M E D I A D I F F E R E N T L Y . T H E G L O B E A N D M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . T H E G L O B E A N D M A I L . C O M / R E P O R T - O N - B U S I N E S S / I N D U S T R Y - N E W S / M A R K E T I N G / F O U R - W A Y S - C A N A D I A N S - A R E - C O N S U M I N G - M E D I A - D I F F E R E N T L Y / A R T I C L E 2 1 9 4 9 6 3 0 /

5 . R E D D Y . S . ( 2 0 1 4 ) .   Y O U R H E A L T H : S T U D Y F I N D S S O M E T E E N S C A N E X C E L A T M U L T I T A S K I N G . T H E W A L L S T R E E T J O U R N A L . R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M   H T T P S : / / S E A R C H . P R O Q U E S T . C O M / D O C V I E W / 1 6 1 0 8 8 4 9 9 3 ? A C C O U N T I D = 6 1 8 0

6 . K R A S H I N S K Y . S . ( 2 0 1 5 ) .   A T T E N T I O N S P A N S I N A D I G I T A L W O R L D . T H E G L O B E A N D M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M   H T T P : / / G O . G A L E G R O U P . C O M / P S / I . D O ? P = C P I & S W = W & U = Q U E E N S U L A W & V = 2 . 1 & I D = G A L E % 7 C A 4 1 2 9 8 4 3 8 7 & I T = R & A S I D = D A F A 6 B 1 1 4 6 3 B E D 4 F D 5 5 F 2 8 8 C 9 2 D 2 5 C 0 C