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A technology company with proprietary content and data We go deep with marketers who are looking to scale success on Pinterest. We have a unique model to Source , Optimize and Scale content on Pinterest MARKETING WITH MEANING ON PINTEREST 1 @Ahalogy

Ahalogy: Marketing with Meaning on Pinterest

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Page 1: Ahalogy: Marketing with Meaning on Pinterest

• A technology company with proprietary content and data

• We go deep with marketers who are looking to scale success on Pinterest.

• We have a unique model to Source, Optimize and Scale content on Pinterest

MARKET ING WITH MEANING ON P INTEREST

1@Ahalogy

Page 2: Ahalogy: Marketing with Meaning on Pinterest

P INTEREST The most compelling platform for meaningful marketing

Active Millennial Women Young, early adopters of technology and projects

Harder to Reach More difficult to reach through traditional advertising

Are on Mobile and In-Store Opportunity to be when and where purchase decisions are made

43%

replace magazineswith Pinterest

49% under age 40

86% female

66% early adopters

47% tried 5+ Pinterest projects

75% mobile usage

52% daily users pull up pins in-store

83% would rather follow a brand over a celebrity

Most welcome brand marketing, If it adds value

39%

replace search engineswith Pinterest

49%

replace catalogswith Pinterest

2–3

fewer hours of TVwatched than non-users

@Ahalogyahalogy.com/research

Page 3: Ahalogy: Marketing with Meaning on Pinterest

CONTENT IS QUEEN ON P INTEREST

Re-pin rate is the primary KPI for Pinterest success

% Pins required to achieve 80%of traffic (clicks)

Hair & Beauty 6%

Holidays & Events 7%

Health & Fitness 10%

Fashion 13%

Home Decor 17%

Food & Drink 18%

Total Pinterest 18%

Most of the engagement goes to a handful of great content

@Ahalogy

Page 4: Ahalogy: Marketing with Meaning on Pinterest

LEARN WHAT YOUR CONSUMERS WANT “Style” is the 3rd most popular term in Fashion & Beauty (7%)

@AhalogyTop performing pin and repins from Hair, Beauty and Fashion - ahalogy.com/fashion

Page 5: Ahalogy: Marketing with Meaning on Pinterest

START YOUR P INTEREST JOURNEY TODAY

[email protected] @Ahalogy

THE MARKETER ’ S SOLUT ION FOR P INTEREST

Download our Media Consumption Study at: ahalogy.com/research Download our Pinterest Fashion Trends Report at: ahalogy.com/fashion