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AIESEC Canada Global Talent and Global Citizen Branding Guidelines
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GLOBALTALENT
visual BRANDING GUIDELINE
GLOBALCITIZEN
aiesec canada
TABLE OF CONTENTS
global citizen & global talent .....................................3
brand ...............................................................................................................4
logoS ...............................................................................................................5
typography ...............................................................................................6
colour ............................................................................................................7
sub-products ........................................................................................8
icons ..................................................................................................................9
aiesec brand ...........................................................................................11
brand refresh .......................................................................................12
aiesec logo ..............................................................................................13
creative direction .........................................................................14
ELEMENTS ......................................................................................................15
do’s & don’ts ..........................................................................................16
inspiration ..................................................................................................18
resources ...................................................................................................19
GLOBAL CITIZEN & GLOBAL TALENT
BRAND
The OGX programs, GIP (Global Internship Program) and GCDP (Global Cultural Development Program) has been rebranded as Global Talent and Global Citizen by AIESEC International. AIESEC Canada will no longer be using the terms GIP and GCDP as we have adopted the international brand. To provide a better understanding of our exchange programs to potential EPs, we are promoting sub-products under each of the two brands.
Build a global resume by working abroad and developing professional skills.
• Sales• Marketing• Teaching • Information Technology
Challenge yourself by volunteering abroad for a social cause to impact local communities.
• Culture• Education• Social Entrepreneurship• Health• Environment
GLOBAL talent
GLOBAL CITIZEN
4
The typeface for Global Citizen and Global Talent cannot be altered in any way. Usage of icons are optional.
GLOBALCITIZEN
GLOBALTALENT
GLOBALCITIZEN
GLOBALTALENT
LOGOS
Offical icons may be used in any opacity or colour.
GLOBAL CITIZEN & global talent logos
official icons
5
TYPOGRAPHY
NOVECENTO WIDE light
NOVECENTO WIDE book
NOVECENTO WIDE normal
NOVECENTO WIDE medium
NOVECENTO WIDE demibold
NOVECENTO WIDE bold
The typeface used for all Global Citizen and Global Talent material is called Novecento Wide.
Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.
TIP: USE A HEAVY WEIGHT TO EMPHASIZE IMPORTANT WORDS
TYPEFACE
6
COLOUR
Any colour may be used for Global Citizen and Global Talent materials. Select the colours that best fit your promotional materials.
TIP: USE TWO CONTRASTING COLOURS for visual impact
#29A7DF #DE4A78 #E8972A #094D8C #75C046
#E4CD30 #BE1E2D #2A388F
suggested colours
7
sub-products
SUB-PRODUCT ICONS
The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name.
ENVIRONMENT SOCIAL ENTREpreneURSHIP
HEALTH culture EDUCATION
GLOBAL CITIZEN icons
9
SUB-PRODUCT ICONS
The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name.
INFORMATIONTECHNOLOGY
SALES marketing teaching
GLOBAL TALENT icons
10
aiesec brand
BRAND refresh
Incorporate the brand refresh shapes into your materials. Any colour or opacity may be used.
AIESEC BRAND REFRESH
12
All materials should include the AIESEC logo in one form or another. Logos cannot be altered in any way.
SHORT LOGOSHORT LOGO
(NO BACKGROUND)LONG LOGO
Signature must be acoompanied by logo. Typeface (Helvetica Oblique) cannot be altered in any way.
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AIESEC logo
AIESEC LOGO
AIESEC SIGNATURES
13
creative direction
elements
Be creative and create your own regular and irregular banners. Any colour or opacity may be used.
Use lines in any direction to compliment the shapes in your design. Here are some examples:
TIP: USE DASHED LINES TO OUTLINE YOUR BANNERS
REGULAR AND IRREGULAR BANNERS
DASHED LINES
15
do’s & don’TS
1 All materials should have the AIESEC logo and/or signature. They cannot be altered in any way.
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2 Global Citizen and Global Talent logos cannot be altered in any way.
GLOBALCITIZEN
GLOBAL
TALENTGLOBALCITIZENGLOBALCITIZEN
3 Avoid using more than two typefaces. Typefaces used by AIESEC:
Helvetica NeueNovecento Wide
GeorgiaPT Sans
16
4 AIESEC brand refresh shapes cannot be replaced or stylized as the AIESEC logo.
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5 Utilize the Flickr pages of AIESEC International, AIESEC Canada, and the AIESEC Global Gallery when compiling images for graphics. Choose images that correspond to your message.
6 Do not have excessive amounts of writing on one page as it is not inviting to read. Convert your message into a point-form format.
17
do’s & don’TS
inspiration
Use AIESEC creative elements within your graphics and always remember the main message you are trying to convey. Keep in mind the first thing your audience will see. There should be a balance between text and images. Examples of brand-aligned graphics for inspiration:
18
Global Citizen and Global Talent Logos and Sub-Products: http://www.myaiesec.net/content/viewfile.do?contentid=10277681
AIESEC Brand Refresh Shapes: http://www.myaiesec.net/content/viewfile.do?contentid=10255523
Novecento Wide Font: http://www.myaiesec.net/content/viewfile.do?contentid=10235157
Helvetica Neue Font: http://www.myaiesec.net/content/viewfile.do?contentid=10278043
AIESEC Short Logo: http://www.myaiesec.net/content/viewfile.do?contentid=10077263
AIESEC Short Logo (No Background): http://www.myaiesec.net/content/viewfile.do?contentid=10198701 AIESEC Long Logo: http://www.myaiesec.net/content/viewfile.do?contentid=10078714 AIESEC Long Logo (Descriptor): http://www.myaiesec.net/content/viewfile.do?contentid=10077247
Global Visual Branding Guideline (AIESEC International): http://www.myaiesec.net/content/viewwiki.do?contentid=10067369
Brand Refresh Guideline (AIESEC International): http://www.myaiesec.net/content/viewfile.do?contentid=10250773
Youth to Business Branding Guideline (AIESEC International): http://www.myaiesec.net/content/viewfile.do?contentid=10283959
AIESEC Canada Flickr: http://www.flickr.com/photos/aieseccanada/ AIESEC International Flickr:http://www.flickr.com/photos/aiesecinternational/ AIESEC Global Gallery Flickr: http://www.flickr.com/groups/aiesecglobalgallery/
19
RESOURCES