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WE KEEP YOUR BOTTOM LINE TOP OF MIND.

Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

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Page 1: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

WE KEEP YOUR BOTTOM LINE

TOP OF MIND.

Page 2: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

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AJAX UNIONis a full-service digital marketing agency based in Brooklyn, NY.

Our team of digital marketing experts learn about

your business and we implement the latest cutting

edge technology to help you accomplish your

business goals. We don’t just come up with

innovative ideas, we get things done and we strive

to help you achieve a positive ROI.”

Joe Apfelbaum - CEO of Ajax Union

WHATWE DO

Page 3: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

CASESTUDIES

NOTHING LIKE ALITTLE SOCIAL PROOF

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GITOMER

• Created a beautiful landing page

• Directed qualified leads to the

page via social media, paid ads,

and display campaigns

• Carried over Jeffrey Gitomer’s

distinct voice across social media

platforms

DESIGN POINT

• Developed a stunning new site

• Created a strong, noticeable

brand voice

• Tripled the amount of incoming

leads in a 30-day period

• Doubled the amount of traffic to

MakerBot’s site

• Crafted email automation

sequences segmented by unique

audiences

• Experienced a 117% increase in

revenue

MAKERBOT

Page 4: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

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Ajax Union delivers the best ROI with their B2B lead generation and nurturing services. Plus, they are so much fun to work with, we really feel like they are part of our family.” - Jeffrey Gitomer, Author of “The Little Red Book of Sales.

RESULTS

PROBLEM

SOLUTION

Amount ofleads in a single quarter

Increase in quality of leads

Ineffective marketing, resulting inlack of sales and marketing leads.

Create new landing page toboost conversion.Created a search marketingand social marketing campaignto target the right audience.

10X

50%CONVERT LEADS TO SALES

CASE STUDY

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Page 5: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

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We learned so much aboutourselves by working with the talented and creative team at Ajax Union. They communicate like pros and execute flawlessly.”

- John Cioffi, Partner

PROBLEM

SOLUTION

Missing a unified message, lackof core values and identity.

Create new logo and tagline.Rebrand marketing and website.Responsive design to make thesite mobile friendly.

CASE STUDY

OPERATION REBRAND

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RESULTS

Amount of leads within a 30 day period

Increase in website traffic

3X

2X

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The Ajax Union team really stands out because they focus on ROI and they actually get it done on time and on budget.”

- Mark Schulze, VP of Sales

RESULTS

PROBLEM

SOLUTION

Increase in Revenue

Increase in website traffic

Poor Optimization of PPC, Ineffective brand presence.

Paid search and display advertising.Segmented email marketing campaigns based on audience type and activity. Marketing automation technology implementation.

117%

2XOPTIMIZATION

CASE STUDY

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Page 7: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

UNDERSTAND YOUR BUSINESS. HAVE FUN DOING IT. GET IT DONE.Between client workshops,in-person meetings, and amazing strategy practices, we really get to know your business.

It’s no secret; the key factorto our success is the passionwe bring to the table eachand every day. We genuinelylove what we do.

We don't just talk aboutideas, we roll up our sleevesand do the work. Ourclients tell us that we standout because we know howto execute.

WEWe are creative, yet organized because we have a system for doing both. We are well-educated and trained in our field and we fully understand each of our client’s needs and objectives.

WHOWE ARE

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Page 8: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

We Listen and Respond. WE ARE POSITIVE, KIND, WARM, AND FRIENDLY.

We care about our clients, which is why we make sure to

understand their needs before we provide the solution. It

may look like the answer to a problem is hidden from

view, but we believe in staying positive. We strive to find

the solution even when it takes time to find the answers.

OUR AMAZINGVALUES

AMAZINGCOMMUNICATION

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Page 9: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

OWNERSHIPMENTALITY

We Are Humbly Confident, Passionate, and We Get It. WE CARE ABOUT YOUR BUSINESS AS IF IT WERE OUR OWN.

Sometimes it may appear that we are obsessed and

fanatical but we’re really just excited and dedicated to

our work and our lives. As a loyal, hardworking,

dependable and committed group of professionals, we

each take responsibility for own our work, yet always

stay connected.

OUR AMAZINGVALUES

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Page 10: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

We Embrace Change. WE ARE SUPER SAVVY, WE VALUE COMMON SENSE.

Life has a way of throwing us curve balls and because

change is inevitable, we are willing and driven to grow.

We are capable professionals who get with the program,

troubleshoot and remain aware and enthusiastic about

every project.

VERSATILITYOUR AMAZINGVALUES

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Page 11: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

Clients really love working with Ajax Union. It's not just

about the great ROI; It's about the amazing energy that

they feel when they talk to our people. They realize that

we are their partner and they take it personally.

We’ll give you something to brag about!

OUR AMAZINGCLIENTS

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Page 12: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

Simon KayePresident of Jaguar Freight

Our experience with Ajax Union has been fantastic.

We have found them to be extremely responsive,

creative, and proactive throughout our process with

them. The team has interesting ideas backed up by a

can-do attitude. Our experience with them has been

great on all levels leading us to increase our work

with them.”

OUR AMAZINGCLIENTS

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Page 13: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

THE 4–STEP PROCESSWhat does the X stand for? It's that indefinable, intangible thing.... it's our

relationship, our partnership with you! YOU are the key. Without open

communication between us, we cannot serve you properly. We partner with

you to actively tailor your marketing campaign to help you reach your goals.

OUR AMAZINGPROCESS

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ASSESSMENT

1. Discuss your business goals.

2. Complementary strategy

assessment.

3. Discuss your marketing

needs.

4. Long-term partnership

evaluation.

EXPLORATION

1. Present opportunity for

discovery.

2. Workshop to discover your

brand, vision, goals, audience,

challenges, and opportunities.

3. Competitive analysis of your

current digital marketing

strategy and tactics.

4. Proposal with

recommendations,

5. Scope, goals, and timelines.

ON-BOARDING

1. Kickoff call.

2. Channel and funnel audits.

3. Create forecast model for

success, and determine KPIs.

4.Funnel Development

SYNERGY

1. Communication: Ongoing

priority and goal review.

2. Strategy: Analyzing

current messaging, channels,

tactics, and company goals.

3. Reporting: ROI and KPI

metrics report.

4. Execution: We get it done.

E NO.2

O NO.3

S NO.4

A NO.1

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OUR AMAZINGSOLUTIONS

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• Business Development

• Lead Generation

• Client Retention

• Recruiting

• Sales Enablement

• Brand Development

• Brand Communications

• Technology Management

• ROI Tracking

• Reputation Management

As an aware, advanced, and technologically gifted team of

marketing experts, we help build businesses through leading

edge technology. Our competitive advantage is that we don’t

just create concepts around digital marketing and business

development…we innovate and execute concepts that have

powerful results.

Page 15: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

Account-Based Marketing

Lead Generation

Awareness Campaigns

SalesAmplification

B2B Lead Nurturing

STRATEGYAre you tired of throwing darts at the board, hoping to get even one

lead to “stick”? Our team devises a unique, personalized strategy to hit

your business’ goals. Our targeted approach blends the time-tested

methodologies of traditional advertising with modern techniques such

as Inbound Marketing, Funnel-Based Messaging, and Account-Based

Marketing. Bullseye.

SERVICESWE PROVIDE

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Page 16: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

TECHNOLOGIESCall us computer geeks if you must: we’re all about the tech! In this digital age, new technology is developed, innovative strategies are devised, and Internet platforms update and upgrade day-to-day. We not only develop on pace with the industry, but a few steps ahead of it. What does this mean for your business? Think state-of-the-art report generation, real-time access to key analytic insights, and an overall more personalized, streamlined experience.

MarketingAutomation

Analytics Call Tracking ConversionOptimization

Reporting Website Design& Development

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SERVICESWE PROVIDE

Page 17: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

Search Engine Optimization

Pay Per Click Management

Email Marketing

SocialMedia

ContentCreation

Nurture Campaigns Re-branding

TACTICSWe’re talking full-on warfare. In the competitive world of online marketing, you’re going to need a secret weapon to stay one “Like” ahead of the competition. That’s where Team Ajax shines. We’ve got the know-how, experience, and street smarts gained from years in the trenches. Our tactics get your business noticed, engaged, and profitable. Join the winning side!

v

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SERVICESWE PROVIDE

Page 18: Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

Please don't hesitate to get in touch with us.We would love to discuss your marketing needs.

AJAX UNION

253 36th St, B317

Brooklyn, NY 11232

CONTACT [email protected]

www.ajaxunion.com

b2b.ajaxunion.com@AJAXUNION