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AllOver Media is an Alternative Out-of-Home company specializing in…
Gas Pump Advertising
AllOver Media Greensboro NCWilliam Conley336-510-0775 [email protected]
What is Gas Pump Advertising?
A hybrid of traditional outdoor and place-based media.
Combines the impact of place-based media with thedistribution and high circulation of a traditional30-sheet plant.
A “New Outdoor Medium” that offers high impactbillboard coverage in areas that are not available withtraditional outdoor.
AllOver Media Relationships & Availability?
AllOver Media Pump Tops are availablein all major markets.
AllOver Media maintains a permanent relationship with over 15,000 gas stations across the country including consolidated buying group and independent gas stations.
Markets are a combination of corporate network stations and franchise inventory.
The AllOver Media Network
The AllOver Media network is a combination of corporate markets working together with franchise markets.
Our markets make up the most comprehensive inventory of Gas pump and Indoor locations across the country.
Pump Tops are a Virtual Billboard Plant
Pump Top Billboards are the same concept as the traditional 30-sheet plant.
Pump tops fill the slot for arterial coverage in suburban neighborhoods and urban city areas.
Pump Top showings fill the coverage and reach needs of a traditional bulletin campaign.
Pump Tops are a Virtual Billboard Plant
Methodology
Total Population (18+) x Showing%
Daily Effective Circulation (D.E.C.)# of stations
visited monthly (2.5)# of stations needed for
desired showings÷ =
GPA Campaign Execution
Pump Top showings have the same executionstyle as 30-Sheets.
Pump Top locations are determined 2-4 weeksprior to posting date.
Production is done in-house to size and ensuresuniform print quality.
Installers are dispatched to locations with a 5-daywindow to post all locations in a given showingor market.
Pump Top displays are strategically mounted tothe top of the pump or canopy above the pump.
Strategic Uses
Total Market Coverage
Geographic Targeting
Demographic Targeting
Retail Trading Zones
Co-op Advertising
GPA Planning & Pricing
Planning
Gas Pump Advertising is planned just like traditional Outdoor in Gross Rating Point level showings by market.
Gas Pump Advertising is sold in monthly cycles.
Gas Pump Advertising can be planned in consecutive monthly showings or planned in flights through the year.
Pricing
Rates are based per station
Showings include an average of 4 posters per station
Station pricing range is based on number of stations and length of agreement
Production is based on number of stations
What Makes us Different?
AllOver Media maintains PERMANENT RELATIONSHIPS with gas station chains & buying groups
Franchise markets provide PERMANENT PUMP TOP PLANTS with trained installers living and working in the franchise market
OUR DISPLAYS ARE ALWAYS IN FRAMES MOUNTED TO THE TOP OF THE PUMP or the pump structure
Gas Pump and nontraditional OOH is our primary business
In-house art direction, creative staff & production facility
Online management system (exclusive to AllOver Media)
Full service job coordination & installation
Benefits of Alternative Out-of-Home
Ranked 3rd hottest medium by AAAA
Outside the box “In-Your-Face” advertising
Reaches consumers away from home as they make purchases
Delivers a captive audience
Low cost per thousand
Targeted approach minimizes waste
Plan your next media buy with AllOver Media
