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© 2015 Job Propulsion Lab What kind of portfolio will get you the job you want?

Analysis of an effective advertising portfolio

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© 2015 Job Propulsion Lab

What kind of portfolio will get you the job you want?

© 2015 Job Propulsion Lab

“great”

“eh”

You’re as good as your portfolio’s weakest piece. Keep the gap tight.

© 2015 Job Propulsion Lab

A portfolio is an adA single objective

A specific consumer

A desired response

© 2015 Job Propulsion Lab

A portfolio is a thrillerA page turner

Has an apex

The end fills the reader with anticipation for the next workfrom the author

© 2015 Job Propulsion Lab

Personal philosophies that enhance professional skills separate you from the competition

Introduce yourself as a professional

© 2015 Job Propulsion Lab

Solving a range of problems gives you a competitive advantage

Show you have range

© 2015 Job Propulsion Lab

Tell the right storyBe relevant to what they need in an employee

© 2015 Job Propulsion Lab

A portfolio isn’t always a portfolioA personal blog can show you are fully engaged with your profession

© 2015 Job Propulsion Lab

A blog can relate personal experiences while being related to your profession

A portfolio isn’t always a portfolio

© 2015 Job Propulsion Lab

A blog can show your professional practices

A portfolio isn’t always a portfolio

© 2015 Job Propulsion Lab

Introduce work in a simple way

Introduce work in a simple way

© 2015 Job Propulsion Lab

Craft work to look produced

Show years of experience even when you have none

Novice or pro?

© 2015 Job Propulsion Lab

Show how you solve problems and improve outcomes.

Organize work as self-guided tours

© 2015 Job Propulsion Lab

Integrated campaigns Traditional Digital Product Experiential

© 2015 Job Propulsion Lab

Reflect what is being done in the industry

Integrated campaigns

© 2015 Job Propulsion Lab

For a free, brutally honest critique: [email protected]

© 2015 Job Propulsion Lab

JobPropulsionLab.com @JobPropelLabs facebook.com/JobPropulsionLab [email protected] 512.618.7155