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The Google Project Management Team
LaSondria Elston Po Hwang Larry Stephney David Timmons Monique Whyte
The Android GrillThe only grill controlled from your couch
The Android Grill
Propane GrillStainless SteelEasy Igniter StartSide BurnerEasy Lift and Move4 Separate Burners
The Android Grill4 Cast Iron Self Flipping Grill Racks
Auto-Vox Controllable Camera
Each Burner Equipped with Meat Temperature Thermometer
BBQ Buddy Grilling APPApplication Category Recipe
BBQ Buddy Grilling APPMore App Categories
BBQ Buddy Grilling APPMore App Categories
BBQ Buddy Grilling APPMore App Categories
WHY OUR PRODUCT IS BESTCompetitive Forces• Weber grill• Gas grills
Economic Forces• Weak• Brand marketing• Passive
Political Legal/Regulatory Forces• None
Technological Forces• No current patents• Local manufacturing• Natural transportation hub
Sociocultural forces • Sporting events• Weather• Advanced technology
Media BudgetMedia Plan (3 Months)
Medium Stations Cost FrequencyRadio Pandora, KSII $ 30,000.00 375 (5am - 10am & 3pm-8pm)
Television KFOX, KINT $ 40,000.00 80 (5am - 10am & 3pm-8pm)
Digital media EP Times $ 10,000.00 200 (7 per month)
Facebook Internet $ 5,000.00 333 CPM
Demos Retail Stores $ 15,000.00 30 ea
Price
(1) The projected cost of the product for parts and labor is $75/grill.
(2) The recommended retail price for the Android Grill will be $499.
(3) This price is slightly higher than the average propane grill of $399.
Strength Weaknesses Opportunities and Threat
(SWOT) Analysis Strength
Weakness
Opportunities
Threats
Television (TV) SPOT
TARGET MARKET
BENEFITS TO THE REGION
OLD WAY TO BBQ
OLD WAY TO BBQ
OLD WAY TO BBQ
OLD WAY TO BBQ
NO TIME
OLD LIFESTYLE
CHEFS
CHEFS
START COOKING!
START COOKING!
TRANSFORMATION
TRANSFORMATION
The Only Grill Controllable From Your Couch