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AN ENTERTAINING BEAT’EM UP GAME
BASED ON REALISTIC PHYSICS, AIMED TO PROVIDE A GLOBAL
COMPETITIVE PLATFORM TO USERS.
TO PROVIDE PEOPLE WITH A BRIEF ESCAPE OF FUN OVER
THE COURSE OF THEIR NORMAL DAY. WE DO THIS BY
PROVIDING THEM WITH A SIMPLE, FUN, ADDICTIVE AND A
COMPETETITIVE GAME.
A CONVERSION RATE OF 3-5% FROM FREE TO PREMIUM.
100,000 DOWNLOADS IN THE FIRST 6 MONTHS.
BREAK-EVEN BY TH END OF 6 MONTHS.
OUT OF TOP 20 HIGHGEST GROSSING ANDROID APPS, 19
ARE GAMES. MY RESEARCH SUGGESTS,
GAMES WHICH ARE FUNDAMENTALLY SIMPLE TO
PLAY, FUN AND ALLOWS USERS TO PLAY GLOBALLY ARE MORE
POPULAR.
PERSONALIZED FIGHTING AVATAR WITH YOUR FACE. ( YOUR FACE WILL BE THE PUNCHING BAG :p, FUN, ISN’T IT )
A GLOBAL LEADERBOARD REALISTIC PHYSICS SOCIAL MEDIA CONNECTIVITY
EASY TO PLAY AND INVOLVING.SIMPLE PHYSICS BASED.POINTS OF DIFFERENCE-
SOCIAL MEDIA CONNECTIVITYA GLOBAL LEADERBOARDRELATIVELY LOW PREMIUM PRICE – 0.99$
A VAST MARKET.ANDROID USERS ARE INCREASING EVERY
DAY.COMPETITORS LACK IN PROVIDING VARIETY.PEOPLE WILLING TO PAY FOR APPS ARE
INCREASING.
A FREEMIUM APP, THERE WILL BE NO CHARGES TO DOWNLOAD THE APP.
WITH SIMPLE CONTROLS YOU CAN PERFORM AMAZING STUNTS AND BLOWS TO DEFEAT YOUR OPPONENTS.
SIMPLE RAGDOLL PHYSICS. THE FREE VERSION INCLUDES 16 CAMPAIGNS,
5 BASIC WEAPONS, 2 AVATARS AND THE FEATURE TO PLAY WITH YOUR SOCIAL MIDEA FRIENDS.
A PREMIUM VERSION COSTING 0.99$ WILL
ALLOW THE USERS TO COMPETE GLOBALLY AND ENTER THE LEADERBOARD
PREMIUM APP CHARGE IS KEPT LOW TO ENCOURAGE A HIGH CONVERSION RATE FROM FREE TO PREMIUM.
IN-APP PURCHASES ARE EXPECTED TO BE THE MAIN REVENUE GENERATOR.
WEAPONS, SECRET CAMPAIGNS, NEW
AVATARS, ARMOUR ETC. WILL BE AVAILABLE FOR PURCHASE.
TO MAKE THE PAYMENT METHOD CONVENIENT, PAYPAL WILL BE PRESENT AS PAYMENT METHOD.
ABILITY TO TRANSFER COINS TO FRIENDS.
VIA FACEBOOK – THE BEST MEDIUM TO GAIN
POPULARITY. STRATEGIES INCLUDE JOINING VARIOUS ENTREPRENEUR GROUPS AND DEVELOPER GROUPS, CREATING A FACEBOOK PAGE, ETC.
CREATING A CATCHY WEBSITE. PROMOTION VIA REDDIT AND ONLINE APPS &
GAMES FORUMS.
EYE CATCHING APP PRESENTATION – GLOSSY
ICON, INTRODUCTORY VIDEO AND ATTRACTIVE SCREENSHOTS.
REQUESTING BLOGGERS, WEBSITES AND APP REVIEWERS TO FEATURE THE APP IN THEIR RESPECTIVE MEDIUM.
PARTICIPATION IN TECH EXPOS AND COMPETITIONS TO GAIN INITIAL POPULARITY.
ANDROID DOMINATES THE MOBILE
OPERATING SYSYTEM MARKET.SO, THE APP WILL BE INITIALLY ANDROID
BASED.OPTION TO MOVE TO ITUNES WILL BE
CONSIDERED WHEN APP GAINS CONSIDERABLE MOMENTUM.
APART FROM GOOGLE PLAY,APP WILL BE
LAUNCHED ON APP STORES SUCH AS APPLIB, GETJAR, MATCHFEUL WHICH PROVIDE EXCELLENT EXPOSURE TO EMERGING APPS.
PROGRESS MONITORING
NUMBER OF PEOPLE WHO DOWNLOAD THE GAME ONCE THEY VISIT THE WEBSITE OR SEE FACEBOOK OR TWITTER POST.
CONVERSION RATE FROM FREE TO PREMIUM. DOWNLOADS PER DAY. REVIEWS BY USERS. GROWTH OF IN-APP PURCHASES.
ORGANISATIONAL STRUCTUREAPP DEVELOPMENT TEAM CONSISTS
OF TWO INDIVIDUALS WITH A STRONG CSE BACKGROUND.
ONE INDIVIDUAL TO HANDLE DIGITAL MARKETING.
SCHEDULEA STUY BY “FETCH” A MOBILE
MARKETING AGENCY SUGGESTS THAT APPS LAUNCHED IN THE MONTHS OF DECEMBER AND FEBRUARY ARE MORE LIKELY TO SUCCEED.
BASED ON THE STUDY, THE APP IS SCHEDULED TO LAUNCH MID-MONTH, IN DECEMBER.