Applying Integrated Marketing Campaigns to Nonprofits

Marketing Plan Considerations

Who’s your target? What’s your network potential?

Key Influencers vs. Mass Audience

What marketing vehicles does your audience respond well to?

Email, social media, offline communication, events, PR, phone,

text, etc.

Do you have a mass and one-to-one communication strategy?

Create frequent excuses to share and unique messaging opportunities.

Have you made a promotional calendar? Account for a soft launch.

Plot communication strategy, frequency and milestones.

Visualize your network potential.

You may need to spend

time creating a network

before you launch.

NYBC Driving everything Digital – Salesforce Examples

NYBC Driving everything Digital – Measuring Results

NYBC Driving everything Digital – Measuring Results

Account/Hospital

ID’s and %

deviation + or -

would show here

Advancing Action

THE MARKETING MIX

Designing an integrated

campaign requires identifying

your marketing mix, what

owned, shared, paid, and

earned media you are planning

to use. The strongest

campaigns have different

elements in each.

Pitch In For Baseball (PIFB) provides new and gently

used baseball and softball equipment to children ages

5-18 in the United States and around the world who

want to play ball but lack the equipment to do so.

Leveraging ur Strategic Plan

Awareness building

Product donations

Financial support